Holdr - Modernized Fan Club

Project scope
Categories
Data analysis Market research Competitive analysis Marketing strategy Social media marketingSkills
web 3.0 music industry target market information synthesis web 2.0 brand loyalty merchandising researchHoldr is a comprehensive music industry platform designed to support and enhance the careers of all parties involved in the music industry, including artists, fans, producers, managers, and more. The core component is the Artist’s Holdr Club, which acts as a modernized fan club that allows fans to directly support an artist's career and access VIP perks set by that artist.
The student-consultants will synthesize information provided by us and research data to uncover insights that will help answer important questions pertaining to Holdr's customers, competitors and relevant market opportunities.
As part of our commitment to supporting students in completing this project, we will provide the following supports:
- Access to our core team and co-founder, Aneesh Varshney, who will provide guidance and feedback throughout the project.
- Access to the necessary tools and resources required to complete the project
- Access to the Holdr platform and information needed to complete the design work
- Regular check-ins and progress updates with the students to ensure they are on track and have the support they need
- Opportunities to network with industry professionals and gain insights into the web3 & music industry
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Holdr is a modernized fan club platform designed to support and enhance the careers of all parties involved in the music industry.