The main objective of this project is to engage students in the development and enhancement of Nature's Zeal's Shopify-based website. Students would help Nature's Zeal to redesign the Shopify website, and improve its aesthetic appeal, functionality, and overall user experience. This will involve applying principles learned in web design and e-commerce courses to create a more engaging and efficient online shopping experience.

Nature’s Zeal is a Social Enterprise, Ontario's wellness centre improving Women’s sleep and wellbeing. Our practices are based on extensive research, practice and results. The results have included significant improvements in sleep quality, weight loss, increased energy levels, overall immunity and well-being - both mental and physical.  

We aim to enhance Nature's Zeal's online presence and increase its conversion rate through a well-designed Shopify website. The current website lacks the necessary design elements and user experience optimizations to effectively convert visitors into customers.

This collaboration will provide students with hands-on experience in web development and e-commerce, while also helping Nature's Zeal create a more engaging and effective online presence. The project will focus on key areas such as homepage layout, product pages, navigation, and checkout process to ensure a seamless and enjoyable user journey.

The project deliverables will include a fully redesigned Shopify website for Nature's Zeal, with a focus on increasing the conversion rate. Specific deliverables include:

1. Design and Development: Design and implement professional and visually appealing pages that align with Nature’s Zeal’s holistic wellness brand. This includes optimizing the layout, selecting appropriate images, crafting compelling copy, and ensuring mobile responsiveness.
2. Navigation and User Experience (UX): Improve the website’s overall navigation and user experience by streamlining the menu structure, enhancing the flow between pages, and ensuring that the site is intuitive and user-friendly.
3. Content Updates and Management: Assist in updating and organizing content across various sections of the website, ensuring that all information is up-to-date, relevant, and aligns with the brand's voice.
4. SEO Optimization: Implement basic SEO practices to improve the website’s visibility on search engines, including optimizing meta tags, alt text for images, and content keywords.
5. Testing and Feedback: Conduct thorough testing of the website across different devices and browsers, gather feedback, and make necessary adjustments to ensure a seamless user experience.

Learners will be provided support in 3 different ways:

1. Executive Mentorship - Both the Co-Founders of Nature’s Zeal and the senior team are seasoned professionals and entrepreneurs. They will be available for mentorship to the learners.
2. Weekly one-on-one update meetings: The learner will have one-on-one access to their Manager on a periodic basis for the progress of the project and to discuss current and future tasks.
3. Health and Wellness support: Learner will have access to our programs as part of the staff discounts to help improve their own health and wellness.