ABOUT COMPANY

Perspective shifter and misconception dispeller, Octaza Marketing is a consulting firm in marketing strategy, business development and customer experience. Our mission is to surprise you with a marketing strategy that not only maximizes your performance, but that will be adapted to your purpose, your context and your market.

PROJECT DESCRIPTION:

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

1. Keyword analysis to determine relevant search terms to our organization
2. A strategy document to outline:

• Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
• Social media requirements to increase the number of followers/likes and share

KEY PROJECT ACTIVITIES:

1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
2. Creating engaging content for prominent media websites
3. Working with tools and programs such as Wixx, Facebook and LinkedIn.

FINAL DELIVERABLES

We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:

• Optimal SEO
• Engaging content for a few months

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?

2 (1 student in digital marketing, 1 student general marketing)

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]:

50

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• February 2022

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

Marie-Elyse Forget

LANGUE - LANGUAGE :

• EN or FR or Bilingual

I am Marie-Elyse Forget, M.Sc., founder of Octaza Marketing and university lecturer. I am very familiar with the student life reality and have experience in supervising their work.

I will be meeting with the student once a week to accompany them in their progress.