Industry and Customer Analysis for Online Health & Wellness Services Platform

Closed
IndiGrowth Health Wellness Healing Inc
Victoria, British Columbia, Canada
Clayton Hobbs
CEO
(2)
3
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Competitive analysis Customer segmentation Market expansion Sales strategy
Skills
health and wellness coaching product catalog management revenue stream customer analysis online service provider market research sales
Details

We are looking to have market research, consumer analysis, and segmentation completed for our online services platform. We are a Canadian health and wellness company that currently has two license applications pending approval for Class III Natural Health Products with Health Canada. We want to increase our revenue stream to include a services platform that consists of Health Coaching and Licensed Profession Counseling. We want to better understand the domestic market in Canada (especially British Columbia) and the United States for these services.

We are also looking to increase our product catalog and would like to find out which class 1 Natural Health Products ( less than 4 active medicine ingredients) are performing best in the natural supplement market. EX. Collagen, Plant-based protein powders. We will use this information to increase our product catalog that will be used to boost the sales of our licensed products by offering these products at prices that make them affordable to a larger consumer market. Most companies mark their prices up extremely high when they in fact are extremely inexpensive products to manufacture as they only contain minimal ingredients.

Deliverables
No deliverables exist for this project.
Mentorship

The owner of the company will be made available to answer any and all questions at a specific time of each day Monday to Friday

About the company

Company
Victoria, British Columbia, Canada
Consumer goods & services, Hospital, health, wellness & medical, Individual & family services

IndiGrowth Health Wellness Healing Inc. was established in 2019 and offers products and services that improve their client’s overall health and wellness. IndiGrowth has launched two natural health supplements, and applications for NPN licenses for both products have been received by Health Canada (regulatory licenses expected before Decemeber 2021). IndiGrowth’s supplements are manufactured in Canada and meet Health Canada's NHP regulations The company is looking to begin domestic and export sales with target markets being: Canada, China, USA. The company is in the process of registering for trademark registrations for its Brand name and logo as well as all product marks. The company is looking to add a services platform to it's website which will onsite of Online Health Services such as Certified Health Coaching and Professional Licensed Counselors. This platform will be unique and one of the most comprehensive Online Wellness platforms available