Ferntree Marketing Booklet Design
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Ferntree Equipment & Distribution is seeking a professionally designed marketing booklet that will serve both print and digital distribution needs. The goal is to create an engaging and informative booklet that effectively highlights Ferntree's range of products and their unique features. The project requires the application of design principles and marketing strategies learned in the classroom to develop an innovative and visually appealing layout that captures the essence of the Ferntree brand. The final booklet should not only be aesthetically pleasing but also convey the brand's message clearly and compellingly. The project will culminate in a presentation to Ferntree's marketing team, where the booklet will be reviewed for feedback and approval.
- What tasks will learners need to complete to achieve the project goal?
-
Concept Development Phase
Content Planning
- Work with Ferntree to gather necessary product information, images, and other content.
- Outline the key sections and messages to be included in the booklet.
Initial Sketches and Mood Boards
- Create sketches or wireframes of potential layouts.
- Develop mood boards to capture the desired aesthetic and visual direction.
Design Proposal
- Present initial design concepts and layout ideas to Ferntree for feedback.
- Refine the design direction based on feedback.
Design and Development Phase
Content Creation
- Write or refine the text for the booklet, ensuring it aligns with the brand voice and messaging.
- Edit and optimize images and graphics for print and digital use.
Design Execution
- Develop the booklet layout using design software (e.g., Adobe InDesign, Illustrator).
- Apply design principles to create an engaging, visually appealing, and cohesive booklet.
Interactive Elements (for Digital Version)
- Incorporate interactive elements like hyperlinks, embedded videos, or animations for the digital version.
Review and Refinement Phase
Client Review
- Present the draft booklet to Ferntree’s marketing team for initial feedback.
- Gather detailed feedback and suggestions for improvements.
Final Revisions
- Implement the feedback and make final adjustments to the booklet.
- Ensure both print and digital versions are optimized and error-free.
Presentation and Delivery Phase
Client Presentation
- Present the final booklet to Ferntree’s marketing team.
- Explain design choices and how they align with Ferntree’s brand and marketing goals.
- Be prepared to answer questions and discuss potential final tweaks.
- What is the main goal for this project?
-
Ferntree Equipment & Distribution is seeking a professionally designed marketing booklet that will serve both print and digital distribution needs. The goal is to create an engaging and informative booklet that effectively highlights Ferntree's range of products and their unique features. The project requires the application of design principles and marketing strategies learned in the classroom to develop an innovative and visually appealing layout that captures the essence of the Ferntree brand. The final booklet should not only be aesthetically pleasing but also convey the brand's message clearly and compellingly. The project will culminate in a presentation to Ferntree's marketing team, where the booklet will be reviewed for feedback and approval.
- What tasks will learners need to complete to achieve the project goal?
-
Concept Development Phase
Content Planning
- Work with Ferntree to gather necessary product information, images, and other content.
- Outline the key sections and messages to be included in the booklet.
Initial Sketches and Mood Boards
- Create sketches or wireframes of potential layouts.
- Develop mood boards to capture the desired aesthetic and visual direction.
Design Proposal
- Present initial design concepts and layout ideas to Ferntree for feedback.
- Refine the design direction based on feedback.
Design and Development Phase
Content Creation
- Write or refine the text for the booklet, ensuring it aligns with the brand voice and messaging.
- Edit and optimize images and graphics for print and digital use.
Design Execution
- Develop the booklet layout using design software (e.g., Adobe InDesign, Illustrator).
- Apply design principles to create an engaging, visually appealing, and cohesive booklet.
Interactive Elements (for Digital Version)
- Incorporate interactive elements like hyperlinks, embedded videos, or animations for the digital version.
Review and Refinement Phase
Client Review
- Present the draft booklet to Ferntree’s marketing team for initial feedback.
- Gather detailed feedback and suggestions for improvements.
Final Revisions
- Implement the feedback and make final adjustments to the booklet.
- Ensure both print and digital versions are optimized and error-free.
Presentation and Delivery Phase
Client Presentation
- Present the final booklet to Ferntree’s marketing team.
- Explain design choices and how they align with Ferntree’s brand and marketing goals.
- Be prepared to answer questions and discuss potential final tweaks.
About the company
- https://www.ferntree.ca
- 0 - 1 employees
- Agriculture, Mining, forestry & fishery
Ferntree offers a full line of field-proven European mulching and shearing equipment that readily attach to excavators and skid steers. We also distribute tractor mounted PTO driven mulchers.
The extensive Ferntree Equipment & Distribution dealer network helps to expedite delivery to field or warehouse locations throughout the United States and Canada.