Social Media Content Strategy and Management for WELLOGA
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Project scope
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Communications Digital marketing Marketing strategy Social media marketing VideographySkills
canva (software) video editing content creation content strategy social media content social media management social media management zoom (video conferencing tool)WELLOGA, a well-established wellness company with a 5-year history, is seeking a comprehensive social media content strategy to enhance its organic reach on LinkedIn, Facebook, and Instagram. The project aims to create engaging weekly posts, including one fun post, one showcasing speakers, and one educational post. Additionally, the project requires the creation of daily stories to maintain audience engagement. Learners will also edit Zoom videos and live speaking engagements to generate high-quality content for these platforms. The goal is to apply classroom knowledge in social media management, content creation, and video editing to develop a cohesive and effective social media presence for WELLOGA.
- A weekly content calendar with three posts: one fun, one showcasing speakers, and one educational.
- Daily stories for LinkedIn, Facebook, and Instagram.
- Edited Zoom videos and live speaking engagements for social media content.
-Use canva for fun posts to keep engagement : reels, trending music etc.
- A final report summarizing the content strategy, engagement metrics, and recommendations for future improvements.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
WELLOGA creates bespoke corporate well-being strategies & programs.
We align company objectives with employee needs.
Our approach to well-being is holistic. Our solutions proactive.
We focus on both personal and professional development.
We have 84+ experiences & services.
We support remote, and hybrid office set-ups.
Our programs save company money, improve employee loyalty,
enrich lives & move business forward.
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