The Clean Divorce - Marketing, Social media strategy

Open
The Clean Divorce
Ottawa, Ontario, Canada
Suzanne Winlove-Smith
Ceo, Founder
(53)
5
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
UX design Digital marketing Marketing strategy Social media marketing
Skills
process improvement integrated marketing communications newsletters marketing content creation go-to-market strategy quality assurance social media
Details

The primary focus for the student will be:

to help create content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

  • Strategy - Develop an implementation plan for entering a new market with a virtual tool to help families; develop a go-to-market strategy;
  • Marketing - create an Integrated Marketing Communication Promotional plan.
  • Operations - Recommend process improvements or redesign processes; develop improvements to simplify and find solutions for families; introduce quality assurance into our internal processes.

Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.



Deliverables

Our goal at the end of this experience is: EARLY ENGAGEMENT for people considering divorce. This is a preventative system to help families.

To accomplish this, we expect the student(s) will:

  • Write blog articles, email newsletters/sequences and other content pieces on assigned topics
  • Assist with a social media video launch to promote our organization
  • Evaluate recent successful user-generated campaigns, preferably in our sector
  • Identify media outlets that are most beneficial to share our story


Mentorship

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

Student will have access to all software, programs and accounts

We will plan to communicate with our virtual intern using zoom, email

Primary contact: Suzanne Winlove-Smith, Founder


About the company

Company
Ottawa, Ontario, Canada
2 - 10 employees
Business services

The cost of divorce and family breakdown are well documented. The Divorce Act was recently changed to reflect the insurmountable costs to social services, families & communities. T.C.D.aims to meet a pressing need and foster better social, emotional, and economic outcomes for our kids, parents and communities. Traditional divorce is like raging against the storm - time, energy and money - misdirected against an inevitable negative outcome that is impacts everyone. Parental alienation is rising along with mental illness and studies indicate that teenage suicide is directly linked to family breakdown. The divorce process is inherently destabilizing - people feel overwhelmed, hopeless, and "divorce crazy." a term often used in amongst Family lawyers . Rates of domestic violence rise over 80% during relationship breakdown. T.C.D. is an integrated system that focuses on prevention in a simple way empowering and supporting families during these critical times.
https://www.youtube.com/watch?v=0DPbrxfaCis