Social Media Marketing
Project scope
Categories
Digital marketing Social media marketingSkills
social media campaigns social media content social media management social media marketingOur company advertises products and services onlin. We hope to revamp our social media marketing to attract more customers.
We would like to work with students to design a new social media marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, social media campaign goals and target market.
- Identifying social media channels and strategies suitable for our company.
- Developing campaign content to create for each channel.
- Creating a social media content calendar that meets the campaign goals
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable social media channels and strategies
- Identify and create content
- Bonus steps would include:
- Recommending social media management tools
Final deliverables should include
- A final report with a social media content calendar.
- A 10-minute presentation.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and social media marketing
- Our customer base and partnerships
- Input on choices, problems or anything else the students might encounter.
About the company
Pet with Paws was created by Douglas, a graduate of Camrose Composite High School. He loves swimming and won 2 silver medals for Team Alberta at the 2018 Special Olympics National Games for swimming in Antigonish, Nova Scotia.
Douglas started out by making bracelets with paracord. He realized that when woven, paracord was a sturdy product that would provide strength to a dog leash while also being light and giving the handle grip so that it won’t slip out of your hand. So, he made his first dog leash. Then it just made sense to move on to weaving a collar to match!
So began the start of a new business plan. Douglas then began baking homemade treats and pet care products for his two dogs, Molly and Sage (now Quality Control Inspectors for his company) and his friends’ pups.
Douglas is consistently looking for new ideas for the business and is very excited about em-bark-ing on this new challenge with Pets with Paws which he hopes will continue to grow.