Digital Content Creation and Publishing Strategy and Execution
Main contact

Project scope
Categories
Communications Market research Marketing strategy MediaSkills
account-based marketing content marketing traffic control blogs thought leadership business-to-business (b2b) marketing business marketing machine learning marketing research methodologies1 team of 3 students
3 individual students would also be acceptable
We would like students to help us create a content strategy, execution plan, and then deliver on that plan.
Air Traffic Control is a startup out of Boston, MA in the MarTech and Machine Learning spaces led by a team that previously founded and exited a MarTech company (QuadWrangle sold 2018 to Summit Partners). We have product:market fit and are post-revenue with a large addressable market, but the focus at the outset will be on B2B marketers who are focused on strategies like account-based marketing, marketing personalization, content marketing, and inbound/demand generation.
To accomplish this, we expect the student(s) will:
- Develop a 90-day content strategy inclusive of topics, formats (blogs, vlogs, podcasts, social media posts, whitepapers), and publishing channels and cadence
- Produce all content
- After approval of content pieces, publish content to the identified channels
- Deliver a content marketing program, i.e. a standard monthly calendar of tasks, content types, and channels.
You'll report directly to our CEO who is a B2B marketing thought leader. In addition to structured feedback, the expectation is that you will lead with data and support your plans with research. We treat our interns like adults and believe you can bring fresh, creative ideas to our business. If you need access to data or software to be successful, we'll make sure you have what you need.
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
Students or a team with excellent research, planning, and writing skills are ideal for this project.
Please expect to have a regular weekly call with the CEO. Further, there will be a dedicated Slack channel allowing students to access ATC staff.
About the company
Air Traffic Control enables any marketing software with personalization features. Thanks to machine learning, we're able to deliver blogs, products, and more chosen for each person a company is engaging with. ATC is founded by a team of serial entrepreneurs whose last venture was acquired by private equity.
Main contact
