LinkedIn Content Calendar Development for LIVD

LIVD seeks to enhance its brand presence and engage with HR leaders of small to medium-sized companies through a strategic LinkedIn content calendar. The project aims to develop a 3-month content plan that includes 20-30 posts designed to increase brand awareness and foster connections with HR professionals interested in cultivating exceptional work cultures. Learners will apply their knowledge of digital marketing and social media strategies to craft compelling copy, select relevant hashtags, and design engaging images. This project provides an opportunity for students to translate classroom theories into practical skills, focusing on content creation and audience engagement. The ultimate goal is to create a cohesive and effective content calendar that aligns with LIVD's brand values and objectives.

Digital Marketing - Graphic Design Assets

We're looking for students to help us with creating graphic design imagery for our blog posts, including developing illustrations and infographics. If you like the sound of this, and are ready to tackle this challenge with us, then we'd love to hear from you. This will involve: Developing illustrations and infographic designs Creating visuals that appeal to our target consumers to attract and engage new users

Digital Marketing - Blogging/Content Writer

Our team is looking to enhance our website by creating a blog to drive additional traffic and value to our customers. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

Digital Marketing - SEO

Our team is looking to take our SEO to the next level in order to drive traffic to our website. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Researching and implementing content recommendations for organic SEO Develop and implement a link building strategy Recommend changes to website layout, content, linking, and other factors to improve SEO positions for targeted keywords