Website Sophistication Enhancement for Lead Conversion

The Holistic Institute of Health & Fertility aims to enhance the sophistication of its main website to improve lead conversion rates. The current website lacks the visual appeal and user experience necessary to convert visitors into clients effectively. The goal of this project is to redesign the website's layout, improve its aesthetics, and optimize user navigation to create a more professional and engaging online presence. This project will involve applying principles of web design, user experience (UX), and digital marketing learned in the classroom to create a polished and functional website. The team will focus on modernizing the visual design, ensuring mobile responsiveness, and integrating elements that build trust and credibility with potential clients.

Social Media Optimization and Website Cleanup Project

The main goal for the project is to improve the company's social media presence and drive traffic to their pages by enhancing search engine optimization and cleaning up the back end of their website. The company, Holistic Institute of Health & Fertility, is a fertility, prenatal, postnatal, and pediatric clinics that treat fertility, prenatal, postnatal, menopause, and pediatric health issues in Calgary, Alberta. This will involve several different steps for the learners, including: - Researching keywords to determine the most relevant terms that their customers search for. - Researching Search Engine Optimization requirements to rank on the first page of Google. - Cleaning up the back end of the company's WordPress website using information from a previous audit.

Prenatal Massage Website Revitalization

The Holistic Institute of Health & Fertility seeks to revamp its prenatal massage website to better engage women aged 25-35. The current site lacks the vibrant and welcoming aesthetic that aligns with the institute's mission of nurturing and supporting mothers. The project aims to transform the website into a visually appealing platform that balances professionalism with warmth.

SEO Clean Up Phase 2

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization and clean up the back end of our website. Research keywords to determine the most relevant terms that our customers search for. Research Search Engine Optimization requirements for us to rank on the first page of Google. Clean up the back end of our WordPress website by using information from a previous audit