Business Scaling Level 1 - Year 1 &2

Project Title: Strategic Scaling Plan for a Fencing & Decking Business – Year 1 & 2 Goal of the Project: The goal is to develop a  strategic scaling plan  for a Fencing & Decking business during its first two years of operation. This plan will focus on three key areas, each supported by practical examples to illustrate actionable strategies: 1. Growth Opportunities Objective : Identify actionable opportunities to drive business growth. Example : Service Diversification : Expand offerings to include  pergola installations  alongside fencing and decking services. This would allow the business to cater to homeowners looking for comprehensive outdoor living solutions, increasing average project value and attracting a broader customer base. 2. Key Success Activities Objective : Define the top strategic activities essential for scalability and operational efficiency. Example : Brand Building : Develop a  strong online presence  by creating a professional website with a portfolio of past projects, customer testimonials, and clear service descriptions. Additionally, leverage social media platforms like Instagram and Facebook to showcase before-and-after project photos, building brand awareness and attracting local customers. 3. Competitive Threats Objective : Analyze the most significant threats and propose mitigation strategies. Example : Established Competitors : Competing with  long-standing fencing and decking companies  that have strong reputations and loyal customer bases. To mitigate this, the business could differentiate itself by offering  superior customer service , competitive pricing, or unique services like eco-friendly materials or faster project turnaround times. Why This Project Matters: By addressing these key areas with practical examples, the project will provide the Fencing & Decking business with a  clear, actionable roadmap  to: Leverage untapped market opportunities for growth. Prioritize high-impact activities that drive revenue and operational efficiency. Mitigate risks and navigate competitive challenges effectively. This approach ensures the business is well-positioned for sustainable growth and long-term success in the industry.

Brand Identity and Graphic Design

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos.

Website design

1. Simple Website (1-2 weeks) Examples:  Basic portfolio, small business brochure site, or landing page. Features: 1-5 pages (Home, About, Services, Contact, etc.). Minimal customization using pre-designed templates. Basic functionality (contact form, social media links). Timeline: Planning and research: 1-2 days. Design and development: 3-5 days. Testing and revisions: 2-3 days.

Business service Analysis

To assess past completed jobs to identify challenges, successful actions and develop new and improved business practices business service analysis - Postmortem detailed review conducted after a significant business service disruption or event, where the goal is to meticulously examine what went wrong, identify the root causes, and develop actionable steps to prevent similar issues from occurring in the future business service analysis - Framework creation Creating a business service analysis framework involves establishing a structured approach to evaluating and improving services within an organization