Elevate Your Fitness: Aerial Studio Marketing Campaign

Fly Fitness Aerial Studio INC is seeking to expand its customer base by launching a targeted marketing campaign aimed at customer acquisition. The project involves developing a comprehensive marketing strategy that leverages both digital and traditional marketing channels to attract new clients. The goal is to increase brand awareness and drive foot traffic to the studio by highlighting the unique benefits of aerial fitness. The project will require a thorough analysis of the current market trends, competitor strategies, and potential customer demographics. Learners will apply their classroom knowledge of marketing principles, consumer behavior, and digital marketing tools to create a cohesive and effective campaign. The project will focus on creating engaging content, identifying key marketing channels, and setting measurable objectives to track the campaign's success.

Kamloops Real Estate Feasibility Study for Fly Fitness

Fly Fitness Aerial Studio INC is exploring the potential of purchasing commercial real estate in Kamloops. The project aims to evaluate the financial feasibility and strategic opportunities associated with this investment. The primary focus is on assessing both individual ownership and cost-sharing scenarios to determine the most viable option. Additionally, the project seeks to identify strategies to maximize revenue within the constraints of existing space limitations. Part 1: Financial Assessment for Individual Ownership Objective: Assess the costs, revenue requirements, and expenses involved in purchasing commercial real estate solely for Fly Fitness. Revenue Requirements: Analyse how much revenue the business would need to generate to cover expenses like mortgage payments, taxes, insurance, and maintenance. Moving Expenses: Detail expected costs of relocating, such as renovations, equipment transportation, setup, and potential downtime. Part 2: Shared-Cost Scenarios with a Tenant Objective: Evaluate the financial feasibility of co-owning or renting a portion of the property to a tenant. Shared Costs Analysis: Develop scenarios that include tenant rent contributions, adjusted revenue goals, and shared expenses. Tenant Selection Criteria: Suggest criteria for an ideal tenant that aligns with Fly Fitness’s brand and operations. Revenue Maximization Strategies Objective : Propose strategies to increase revenue within the limitations of the current class setup (9 poles with no additional space). Optimization of the schedule:  Alternative Revenue Streams: Project Format Options Project Format Options Traditional Thesis: Comprehensive written analysis including charts, financial models, and recommendations. PowerPoint Presentation: Key insights, visuals, and simplified data for a high-level overview. Media of Student’s Choice: Flexibility for innovative presentation formats like a video report or interactive PDF.