The J Healthcare Initiative Marketing and Branding Project

The main goal for the project is to promote visibility of the J Healthcare Initiative organization in social media and search engines, create a marketing strategy, and establish a strong brand voice for the organization. This will involve several different steps for the students, including: - Researching the current online presence of the J Healthcare Initiative. - Developing a social media marketing plan to increase visibility and engagement. - Creating a search engine optimization (SEO) strategy to improve the organization's online visibility. - Crafting a marketing strategy that aligns with the organization's mission and goals. - Establishing a brand voice and guidelines for consistent messaging across all platforms.

AI Application for Media Accountability in Drug User Representation

The J Healthcare Initiative is a non-profit organization that does projects to tackle the overdose crisis. In this project we address the pervasive issue of hate rhetoric, stigmatizing language, and misinformation in media coverage related to drug users and harm reduction through machine learning/AI. This project seeks to create a comprehensive analysis of current media practices and develop guidelines for responsible reporting. The goal is to ensure that media outlets are held accountable for their portrayal of drug users, promoting a more accurate and compassionate narrative. By doing so, the project will contribute to reducing stigma and fostering a more informed public discourse. Objective: Develop a basic tool to analyze sentiment and language use in media articles about drug use and harm reduction. Suggested timeline Python Script for Media Analysis (25 hours) Develop a script that: Scrapes articles from 2-3 selected news websites Performs basic sentiment analysis Identifies key terms related to drug use and harm reduction Flags potentially stigmatizing language Small Dataset of Analyzed Articles (10 hours) Collect and analyze 50-100 recent articles Store results in a structured format (e.g., CSV or JSON) Summary Report (15 hours) Brief overview of the project and methodology Key findings from the analysis 2-3 data visualizations (e.g., sentiment distribution, word clouds) Short list of common stigmatizing terms found Basic Web Interface (10 hours) Simple Flask or Streamlit app that: Allows users to input an article URL or text Runs the analysis script on the input Displays basic results (sentiment score, flagged terms) Key objectives include: - Analyzing existing media content for instances of hate rhetoric and misinformation. - Identifying patterns and common issues in media representation of drug users. - Developing a set of guidelines for responsible and accurate reporting. - Proposing strategies for media accountability and public awareness.

Drug-Policy Implication Study

We are planning to implement a policy, however before we do we would like to understand the expected implications of it within this population. This way, we will be able to mitigate any risks that the policy may pose by making adjustments before it is implemented. This will involve several different steps for the students, including: Identifying similar policies that have been implemented in other populations. Comparing our policy to other policies and researching the implications that they have had. Conducting interviews with people in the populations affected by these similar policies. Identifying risks and effects that are created by our policy. Creating recommendations on how we could change or improve our policy to make it as effective as possible.

Website Improvements for The J Healthcare Initiative

The J Healthcare Initiative, a non-profit organization, aims to improve its website to better communicate its mission and enhance user experience. The current website has usability issues that may hinder visitors from easily accessing information about the organization's goals, projects, and how they can contribute. The project involves analyzing the existing website, identifying areas for improvement, and implementing changes to make the site more user-friendly. The goal is to ensure that visitors can effortlessly navigate the website, understand the mission of The J Healthcare Initiative, and find relevant information quickly. This project will allow learners to apply their knowledge of web design, user experience (UX) principles, and content management systems (CMS). Key tasks include: - Conducting a usability audit of the current website. - Gathering feedback from users to identify pain points. - Redesigning the website layout for improved navigation. - Enhancing the visual design to align with the organization's mission. - Implementing changes and testing the updated website for usability.