Digital Marketing Capstone
Timeline
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March 9, 2021Experience start
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April 4, 2020Final Proposal Submission
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April 11, 2020Pitch Presentation
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March 10, 2021Discovery Meeting
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March 24, 2021Proposal Feedback
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April 14, 2021Presentations
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April 16, 2021Experience end
Timeline
-
March 9, 2021Experience start
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April 4, 2020Final Proposal Submission
Final proposal including revisions will be submitted to the company.
-
April 11, 2020Pitch Presentation
Students will pitch their ideas and content to the client via video-conferencing or in person (if possible).
-
March 10, 2021Discovery Meeting
Meeting between students and company to confirm: client needs, ideas, project scope, communication styles, and important dates.
-
March 24, 2021Proposal Feedback
Students will provide a one-page proposal to the client the week prior; client's feedback and/or general comments are requested by this date.
-
April 14, 2021Presentations
Client will be asked to attend live 'pitch' presentations in an online format via video conferencing on Tuesday, April 13. Client must attend in person or send a representative.
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April 16, 2021Experience end
General
- Undergraduate; 2nd year, Other
- 20 learners; teams of 5
- 18 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 2 projects wanted
- Anywhere
- Academic experience
- Any
- Any industries
Categories
Skills
Project timeline
-
March 9, 2021Experience start
-
April 4, 2020Final Proposal Submission
-
April 11, 2020Pitch Presentation
-
March 10, 2021Discovery Meeting
-
March 24, 2021Proposal Feedback
-
April 14, 2021Presentations
-
April 16, 2021Experience end
Timeline
-
March 9, 2021Experience start
-
April 4, 2020Final Proposal Submission
Final proposal including revisions will be submitted to the company.
-
April 11, 2020Pitch Presentation
Students will pitch their ideas and content to the client via video-conferencing or in person (if possible).
-
March 10, 2021Discovery Meeting
Meeting between students and company to confirm: client needs, ideas, project scope, communication styles, and important dates.
-
March 24, 2021Proposal Feedback
Students will provide a one-page proposal to the client the week prior; client's feedback and/or general comments are requested by this date.
-
April 14, 2021Presentations
Client will be asked to attend live 'pitch' presentations in an online format via video conferencing on Tuesday, April 13. Client must attend in person or send a representative.
-
April 16, 2021Experience end
Overview
- Learner goals and capabilities
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In need of a website, social media or digital marketing solution for a new or existing business? Is your social media material out of date? Looking for concept and design execution on a digital campaign?
We're open to almost any project for this Digital Marketing Capstone course. In this project, students will work in multi-disciplinary teams to function as a media agency. They will produce digital media deliverables, based on your needs and industry opportunities.
- Expected outcomes and deliverables
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The project scope and final deliverables will be established at the outset of the project in a discovery meeting. They will be based on your needs and the student’s unique skills and strengths. Each group will present a proposal to you, the client, partway through the project timeline to sell you on their idea(s) and receive feedback. Based on client feedback the teams will then revise and finalize their work and pitch finalized plans to you.
Project Examples
Students in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.
Project example might include but are not limited to:
- Digital Marketing Plan
- Social Media Campaign
- Social Media Sample Content
- Website Development
- User Experience Solution
- Customer Experience Solution
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Be willing to provide written feedback (via email) to student proposals by March 23.
Be available to attend, virtually or in-person, the discovery meeting to discuss project details with students on March 9.
Be available to attend final project presentations either in-person or virtually on April 13.
Timeline
-
March 9, 2021Experience start
-
April 4, 2020Final Proposal Submission
-
April 11, 2020Pitch Presentation
-
March 10, 2021Discovery Meeting
-
March 24, 2021Proposal Feedback
-
April 14, 2021Presentations
-
April 16, 2021Experience end
Timeline
-
March 9, 2021Experience start
-
April 4, 2020Final Proposal Submission
Final proposal including revisions will be submitted to the company.
-
April 11, 2020Pitch Presentation
Students will pitch their ideas and content to the client via video-conferencing or in person (if possible).
-
March 10, 2021Discovery Meeting
Meeting between students and company to confirm: client needs, ideas, project scope, communication styles, and important dates.
-
March 24, 2021Proposal Feedback
Students will provide a one-page proposal to the client the week prior; client's feedback and/or general comments are requested by this date.
-
April 14, 2021Presentations
Client will be asked to attend live 'pitch' presentations in an online format via video conferencing on Tuesday, April 13. Client must attend in person or send a representative.
-
April 16, 2021Experience end