Recreation Business Innovation
Timeline
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September 1, 2025Experience start
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September 15, 2025Choose a business
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September 22, 2025Exploration of the Competition
-
September 29, 2025Competition
-
October 6, 2025Sales & Marketing Plan
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October 13, 2025Human Resources
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December 21, 2025Experience end
Timeline
-
September 1, 2025Experience start
-
September 15, 2025Choose a business
- Choose business / group
- Describe the purpose of each component in a business plan.
- Develop a basic outline for a business plan.
-
September 22, 2025Exploration of the Competition
- Define key terms related to market analysis
- Discuss the importance of understanding the market for business success.
- Conduct a basic market analysis.
-
September 29, 2025Competition
- Identify the main competitors in a chosen market.
- Explain the strengths and weaknesses of these competitors.
- Develop strategies to differentiate a business from its competitors.
-
October 6, 2025Sales & Marketing Plan
- Explain the role of branding in marketing strategies.
- Design a basic marketing campaign
-
October 13, 2025Human Resources
- Discuss the importance of human resource management in business success.
- Develop a basic HR plan for a startup.
-
October 27, 2025Needs Assessment
- Describe how a needs assessment informs business decisions.
- Design a simple needs assessment for a chosen business idea.
-
November 3, 2025Action Plan
- Identify the steps involved in creating an action plan.
- Explain how an action plan supports business goals.
- Create a draft action plan for a business project.
-
November 10, 2025Executive Summary
- Explain what makes an effective executive summary
- Write a concise executive summary for a proposed business plan.
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December 1, 2025Business Plan
- Recognize and outline essential parts of a business plan, including market analysis and financial projections.
- Create an action plan with clear goals, resources, and timelines.
- Communicate the business plan confidently to attract stakeholder interest.
-
December 15, 2025Business Pitch
- Develop and deliver a concise and impactful business pitch tailored to the interests and needs of industry professionals.
- Structure a compelling narrative that highlights the problem, solution, and unique value of the business.
- Deliver the pitch with confidence, using tone, body language, and visuals effectively.
- Anticipate and respond to questions to build confidence in the business idea.
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December 21, 2025Experience end
Categories
Customer segmentation Organizational structure Communications Market research Marketing strategySkills
market opportunities market analysis business planning strategic planning business operations project planning service innovation innovation entrepreneurshipThis experience is designed for learners in the Business of Recreation & Entrepreneurship program, where they gain insights into the recreation industry's business dynamics and entrepreneurial strategies. Learners are equipped with skills in market analysis, business planning, and innovative thinking, enabling them to tackle real-world projects. By applying these skills, learners can assist companies in developing new recreational products, optimizing business operations, or exploring new market opportunities.
- Write a business plan using step-by-step instructions.
- Students will learn how to brand themselves and the basics of entrepreneurship and business ethics.
- Learn Strategic Planning and Project Planning and how this is used in the industry.
- Explain the issues that are important in starting a business, and engaging in the entrepreneurial process.
- Students will present their business plans in front of their classmates and will receive feedback from industry experts.
Project timeline
-
September 1, 2025Experience start
-
September 15, 2025Choose a business
-
September 22, 2025Exploration of the Competition
-
September 29, 2025Competition
-
October 6, 2025Sales & Marketing Plan
-
October 13, 2025Human Resources
-
December 21, 2025Experience end
Timeline
-
September 1, 2025Experience start
-
September 15, 2025Choose a business
- Choose business / group
- Describe the purpose of each component in a business plan.
- Develop a basic outline for a business plan.
-
September 22, 2025Exploration of the Competition
- Define key terms related to market analysis
- Discuss the importance of understanding the market for business success.
- Conduct a basic market analysis.
-
September 29, 2025Competition
- Identify the main competitors in a chosen market.
- Explain the strengths and weaknesses of these competitors.
- Develop strategies to differentiate a business from its competitors.
-
October 6, 2025Sales & Marketing Plan
- Explain the role of branding in marketing strategies.
- Design a basic marketing campaign
-
October 13, 2025Human Resources
- Discuss the importance of human resource management in business success.
- Develop a basic HR plan for a startup.
-
October 27, 2025Needs Assessment
- Describe how a needs assessment informs business decisions.
- Design a simple needs assessment for a chosen business idea.
-
November 3, 2025Action Plan
- Identify the steps involved in creating an action plan.
- Explain how an action plan supports business goals.
- Create a draft action plan for a business project.
-
November 10, 2025Executive Summary
- Explain what makes an effective executive summary
- Write a concise executive summary for a proposed business plan.
-
December 1, 2025Business Plan
- Recognize and outline essential parts of a business plan, including market analysis and financial projections.
- Create an action plan with clear goals, resources, and timelines.
- Communicate the business plan confidently to attract stakeholder interest.
-
December 15, 2025Business Pitch
- Develop and deliver a concise and impactful business pitch tailored to the interests and needs of industry professionals.
- Structure a compelling narrative that highlights the problem, solution, and unique value of the business.
- Deliver the pitch with confidence, using tone, body language, and visuals effectively.
- Anticipate and respond to questions to build confidence in the business idea.
-
December 21, 2025Experience end
Project Examples
Recreation, Sport, or Leisure Start-Up Business Plan
Students create a comprehensive business plan for a start-up focused on a recreation service or facility, such as a boutique fitness studio, a mobile adventure experience, or a pop-up outdoor gear rental. The plan should include branding, target audience analysis, financial projections, and ethical considerations.
Companies must answer the following questions to submit a match request to this experience:
Will you be able to provide a dedicated contact person who is available for [weekly/bi-weekly] sessions to address students' questions and respond to periodic messages throughout the project?
How often do you plan to communicate with learners throughout the project?
Are there any intellectual property considerations or restrictions for this project?
Have you worked with learners or interns before? If so, what was your experience?
Timeline
-
September 1, 2025Experience start
-
September 15, 2025Choose a business
-
September 22, 2025Exploration of the Competition
-
September 29, 2025Competition
-
October 6, 2025Sales & Marketing Plan
-
October 13, 2025Human Resources
-
December 21, 2025Experience end
Timeline
-
September 1, 2025Experience start
-
September 15, 2025Choose a business
- Choose business / group
- Describe the purpose of each component in a business plan.
- Develop a basic outline for a business plan.
-
September 22, 2025Exploration of the Competition
- Define key terms related to market analysis
- Discuss the importance of understanding the market for business success.
- Conduct a basic market analysis.
-
September 29, 2025Competition
- Identify the main competitors in a chosen market.
- Explain the strengths and weaknesses of these competitors.
- Develop strategies to differentiate a business from its competitors.
-
October 6, 2025Sales & Marketing Plan
- Explain the role of branding in marketing strategies.
- Design a basic marketing campaign
-
October 13, 2025Human Resources
- Discuss the importance of human resource management in business success.
- Develop a basic HR plan for a startup.
-
October 27, 2025Needs Assessment
- Describe how a needs assessment informs business decisions.
- Design a simple needs assessment for a chosen business idea.
-
November 3, 2025Action Plan
- Identify the steps involved in creating an action plan.
- Explain how an action plan supports business goals.
- Create a draft action plan for a business project.
-
November 10, 2025Executive Summary
- Explain what makes an effective executive summary
- Write a concise executive summary for a proposed business plan.
-
December 1, 2025Business Plan
- Recognize and outline essential parts of a business plan, including market analysis and financial projections.
- Create an action plan with clear goals, resources, and timelines.
- Communicate the business plan confidently to attract stakeholder interest.
-
December 15, 2025Business Pitch
- Develop and deliver a concise and impactful business pitch tailored to the interests and needs of industry professionals.
- Structure a compelling narrative that highlights the problem, solution, and unique value of the business.
- Deliver the pitch with confidence, using tone, body language, and visuals effectively.
- Anticipate and respond to questions to build confidence in the business idea.
-
December 21, 2025Experience end