MRKT 223-04 Digital Marketing Strategy Consultancy
Timeline
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October 19, 2024Experience start
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November 12, 2024Alignment
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November 13, 2024Diagnosis of current situation
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November 14, 2024Critical issues
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December 4, 2024Digital Marketing Plan
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December 5, 2024Implementation plan
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December 16, 2024Experience end
Timeline
-
October 19, 2024Experience start
-
November 12, 2024Alignment
Meet up with Mike and determine the company's strategic objectives. This will serve you to design a set of at least 3 key goals for your digital marketing strategy. Also, use this time to ask questions to the client company on details you'd probably need further down the line - think in terms of info that would be worthwhile having in a few days once you are crafting up the final version of your plan.
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November 13, 2024Diagnosis of current situation
Use a SWOT analysis as a diagnostic tool to assess the current situation of the company. Remember that strengths and weaknesses belong to the company's internal situation, whereas opportunities and threads belong to the external realm.
-
November 14, 2024Critical issues
Meet up with Michael once you have defined a path forward and a draft/outline of the goals that you have determined in order to check whether they are aligned with his expectations. If not, do the proper fine-tuning before moving forward.
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December 4, 2024Digital Marketing Plan
5.1. SEO Plan
5.2. Social media marketing plan
- Social media goals: What are/should be the goals of the organization on social?
- Brand Identity: Can you describe what the organization’s brand identity should be on social? This includes the voice and tone, mission, vision, and look and feel.
- Audience: Who are the different audiences the organization should engage with on social? This can include employees, customers, partners etc. Based on your research, determine the best social channels the organization should use to engage with the audience
5.3. E-mail marketing plan
5.4. Content Marketing plan
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December 5, 2024Implementation plan
Use a GANTT chart to clearly display an implementation plan for the digital marketing plan where you clearly show dates and duration for each activity.
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December 14, 2024Final written report
Write the final written report and submit it on BSE.
- Use APA style.
- Use at least 10 references.
- Take into consideration the AI rules stated on the announcements page.
- No word/page limit - make sure you cover all the topics.
Students will submit a detailed report (Digital Marketing Plan) including your research, analysis, insights, and recommendations.
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December 15, 2024Final group presentation
Submit a PDF slide deck summarizing your key findings and recommendations. Record yourselves for 10-15 minutes presenting key findings and recommendations.
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December 16, 2024Experience end
Categories
Digital marketing Lead generation Search engine optimization Marketing analytics Marketing strategySkills
marketing social media strategy customer acquistionAre you seeking to improve your business outcomes by leveraging the power of digital marketing? Bring on students from University Canada West to evaluate your current digital marketing strategies and plan, and provide their actionable recommendations on how to improve your outcomes.
Students will apply their knowledge in digital marketing to help your organization evaluate a digital marketing plan, or solve a current digital marketing challenge. Please, note that this is a top-line digital strategy with recommendations and examples, but students will not implement their recommendations. For example, teams will not build websites, create ads, social media calendars, keyword lists, etc.
Students will meet with the client occasionally throughout the term based on specific needs and conduct research by doing a thorough SWOT analysis to understand the current situation of the company. They will assess the business' current digital marketing aspects and ultimately propose a plan to help the company make meaningful improvements to their current practices.
Students will submit a detailed report (Digital Marketing Plan) including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
There will be a final 10-15 minute presentation of key findings and recommendations.
Project timeline
-
October 19, 2024Experience start
-
November 12, 2024Alignment
-
November 13, 2024Diagnosis of current situation
-
November 14, 2024Critical issues
-
December 4, 2024Digital Marketing Plan
-
December 5, 2024Implementation plan
-
December 16, 2024Experience end
Timeline
-
October 19, 2024Experience start
-
November 12, 2024Alignment
Meet up with Mike and determine the company's strategic objectives. This will serve you to design a set of at least 3 key goals for your digital marketing strategy. Also, use this time to ask questions to the client company on details you'd probably need further down the line - think in terms of info that would be worthwhile having in a few days once you are crafting up the final version of your plan.
-
November 13, 2024Diagnosis of current situation
Use a SWOT analysis as a diagnostic tool to assess the current situation of the company. Remember that strengths and weaknesses belong to the company's internal situation, whereas opportunities and threads belong to the external realm.
-
November 14, 2024Critical issues
Meet up with Michael once you have defined a path forward and a draft/outline of the goals that you have determined in order to check whether they are aligned with his expectations. If not, do the proper fine-tuning before moving forward.
-
December 4, 2024Digital Marketing Plan
5.1. SEO Plan
5.2. Social media marketing plan
- Social media goals: What are/should be the goals of the organization on social?
- Brand Identity: Can you describe what the organization’s brand identity should be on social? This includes the voice and tone, mission, vision, and look and feel.
- Audience: Who are the different audiences the organization should engage with on social? This can include employees, customers, partners etc. Based on your research, determine the best social channels the organization should use to engage with the audience
5.3. E-mail marketing plan
5.4. Content Marketing plan
-
December 5, 2024Implementation plan
Use a GANTT chart to clearly display an implementation plan for the digital marketing plan where you clearly show dates and duration for each activity.
-
December 14, 2024Final written report
Write the final written report and submit it on BSE.
- Use APA style.
- Use at least 10 references.
- Take into consideration the AI rules stated on the announcements page.
- No word/page limit - make sure you cover all the topics.
Students will submit a detailed report (Digital Marketing Plan) including your research, analysis, insights, and recommendations.
-
December 15, 2024Final group presentation
Submit a PDF slide deck summarizing your key findings and recommendations. Record yourselves for 10-15 minutes presenting key findings and recommendations.
-
December 16, 2024Experience end
Project Examples
The project's outcome is a Digital Marketing Plan Report for the company based on the current situation analysis and business needs.
The report will contain the following sections:
1. Introduction and Company Background
2. Objectives of the project
3. A CURRENT SWOT Analysis
4. Critical issues
5. Digital Marketing Plan:
5.1. SEO Plan
5.2. Social media marketing plan
- Social media goals: What are/should be the goals of the organization on social?
- Brand Identity: Can you describe what the organization’s brand identity should be on social? This includes the voice and tone, mission, vision, and look and feel.
- Audience: Who are the different audiences the organization should engage with on social? This can include employees, customers, partners etc. Based on your research, determine the best social channels the organization should use to engage with the audience
5.3. E-mail marketing plan
5.4. Content Marketing
6. Implementation / action plan
7. Conclusion
Companies must answer the following questions to submit a match request to this experience:
Please, note that this is a top-line digital strategy with recommendations and examples, but it won't provide any specific tactics or deliverables other than the plan. For example, teams won't build websites, create ads, social media calendars, keyword lists, etc.
• Is there a dedicated representative available for a quick online call with the instructor to confirm your scope is an appropriate fit for the course?
• Is there a dedicated representative available to attend the students’ marketing plan presentation during the final week of the course?
• Is there a dedicated representative available to attend an online meeting to tell students about your company and your goals for the project before the first milestone AND answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students for about 10-15 min per team)
• Can the company provide either or all of the following: an official letter of recommendation, endorsement on students' LinkedIn page, or a reference of their cooperation with the business
Timeline
-
October 19, 2024Experience start
-
November 12, 2024Alignment
-
November 13, 2024Diagnosis of current situation
-
November 14, 2024Critical issues
-
December 4, 2024Digital Marketing Plan
-
December 5, 2024Implementation plan
-
December 16, 2024Experience end
Timeline
-
October 19, 2024Experience start
-
November 12, 2024Alignment
Meet up with Mike and determine the company's strategic objectives. This will serve you to design a set of at least 3 key goals for your digital marketing strategy. Also, use this time to ask questions to the client company on details you'd probably need further down the line - think in terms of info that would be worthwhile having in a few days once you are crafting up the final version of your plan.
-
November 13, 2024Diagnosis of current situation
Use a SWOT analysis as a diagnostic tool to assess the current situation of the company. Remember that strengths and weaknesses belong to the company's internal situation, whereas opportunities and threads belong to the external realm.
-
November 14, 2024Critical issues
Meet up with Michael once you have defined a path forward and a draft/outline of the goals that you have determined in order to check whether they are aligned with his expectations. If not, do the proper fine-tuning before moving forward.
-
December 4, 2024Digital Marketing Plan
5.1. SEO Plan
5.2. Social media marketing plan
- Social media goals: What are/should be the goals of the organization on social?
- Brand Identity: Can you describe what the organization’s brand identity should be on social? This includes the voice and tone, mission, vision, and look and feel.
- Audience: Who are the different audiences the organization should engage with on social? This can include employees, customers, partners etc. Based on your research, determine the best social channels the organization should use to engage with the audience
5.3. E-mail marketing plan
5.4. Content Marketing plan
-
December 5, 2024Implementation plan
Use a GANTT chart to clearly display an implementation plan for the digital marketing plan where you clearly show dates and duration for each activity.
-
December 14, 2024Final written report
Write the final written report and submit it on BSE.
- Use APA style.
- Use at least 10 references.
- Take into consideration the AI rules stated on the announcements page.
- No word/page limit - make sure you cover all the topics.
Students will submit a detailed report (Digital Marketing Plan) including your research, analysis, insights, and recommendations.
-
December 15, 2024Final group presentation
Submit a PDF slide deck summarizing your key findings and recommendations. Record yourselves for 10-15 minutes presenting key findings and recommendations.
-
December 16, 2024Experience end