Digital Marketing Strategy - Session 12
Timeline
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July 29, 2024Experience start
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September 22, 2024Experience end
General
- Post-graduate; 2nd year
- 20 learners; teams of 5
- 20 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 1/1 project matches
- Canada
- Academic experience
- Any company type
- Any industries
Categories
Skills
Project timeline
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July 29, 2024Experience start
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September 22, 2024Experience end
Overview
- Learner goals and capabilities
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This semester, MBA-level students, working in groups of 5 to maximum 6, will apply their knowledge of digital marketing to assist your organization in developing a digital marketing campaign, crafting a strategic digital marketing plan, or addressing a current digital marketing challenge. Students will analyze proven practical examples of strategy selection, implementation, and management, exploring how competitive advantage is created and leveraged amidst rapid technological advancements and evolving industry practices.
- Expected outcomes and deliverables
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Students are required to submit a comprehensive Digital Marketing Plan report, encompassing their research, analysis, insights, and strategic recommendations. Additionally, they must prepare a professional PDF slide deck highlighting key findings and recommendations tailored for presentation to industry stakeholders or academic peers.
Project Examples
The outcome of this project is a tailored Digital Marketing Plan designed to meet your company's current needs and capture strategic opportunities.
In teams of 5 to 7, MBA-level students will collaborate to develop a comprehensive Digital Marketing Plan aimed at driving online traffic, generating customer leads, and boosting online sales. They will conduct thorough audits of your business's website analytics, SEO effectiveness, and social media presence. Key components include:
Web Design Strategy
Onsite & Offsite SEO Plan
PPC Marketing Plan
Email & CRM Marketing Plan
Social Media & Content Marketing Plan
The Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:
Introduction and Company Background
Situation Analysis
Objectives
Strategic Decisions
Digital Marketing Tactics
Implementation/Action Plan
Conclusion
Please note, while the plan will offer strategic recommendations and examples, it will not include the execution of specific tactics or deliverables such as website development, ad creation, social media calendars, or keyword lists.
This collaborative effort promises
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
A dedicated representative available to attend the students’ marketing plan presentation during the final week of the course as well as to provide feedback to the instructor and students.
A dedicated representative available for a quick online call with the instructor to confirm your scope is an appropriate fit for the course.
Provide a dedicated representative available to attend an online meeting to tell students about your company and your goals for the project before the first milestone AND answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students for about 15 min per team)
Provide an official letter of recommendation, endorsement on students' LinkedIn page, or a reference of their cooperation with the business
A dedicated representative available for all the milestones of the project
Timeline
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July 29, 2024Experience start
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September 22, 2024Experience end