Cape Breton University
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Marketing Strategy (W25)

MRKT-3019
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada
Jose M. Lopez Bueno
Jose M. Lopez Bueno
Instuctor
(1)
5
Timeline
  • January 13, 2025
    Experience start
  • April 19, 2025
    Experience end
Experience
3/4 project matches
Dates set by experience
Preferred companies
Canada
Small to medium enterprise, Sole proprietorship
Any industries

Experience scope

Categories
Customer segmentation Market research Competitive analysis Market expansion Product or service launch
Skills
digital marketing marketing strategy research
Learner goals and capabilities

Marketing Strategy is the capstone course for Marketing majors who are soon to graduate with a Business Administration Diploma. In their final term, students aim to apply their foundations in marketing analysis and planning by working hands-on with real-life clients. They will develop a marketing plan for their clients to help them engage with their audiences and boost their businesses

Learners

Learners
Undergraduate
Beginner, Intermediate levels
30 learners
Project
30 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables

Deliverables will depend on the project and employer types.

Project timeline
  • January 13, 2025
    Experience start
  • April 19, 2025
    Experience end

Project Examples

Requirements

Project examples may include but are not limited to:

  • Applying segmentation to identify potential markets for a product or service and researching potential targets for redefining business and marketing goals
  • Recommending a marketing mix for a potential market for a product or service
  • Contrasting various market research tools and methods to lead further marketing decisions
  • Analyzing the process involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to inform marketing segmentation and marketing mix decisions
  • Evaluating an integrated marketing communications plan, including digital media, to provide practical advice for improvement and implementation
  • Contrasting sales tools and techniques to inform an organization’s pipeline management structure
  • Translating marketing strategies and plans for developing and managing international markets

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
     *
  • Q2 - Checkbox
     *
  • Q3 - Text short
    A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.
  • Q4 - Text short
    A representative of the company will be available for a final presentation of the team's project  *