We want students to help us develop a digital marketing strategy to grow and engage our target market (school districts). We’d like to know how we can maximize different channels, how to access our niche, and what will work best for us.

The main questions we’d like students to help us answer are the following:

• How and where should we promote our company?
• What budget is appropriate for advertising?
• What messaging should we use?
• How do we create a replicable system to bring in pre-qualified leads to our target market?
• What is the best positioning?
• How can we start a dialogue with wellness directors in school districts?
• What do school districts need for the employees in regards to health and wellness?