Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market (school districts). We’d like to know how we can maximize different channels, how to access our niche, and what will work best for us.The main questions we’d like students to help us answer are the following:How and where should we promote our company?What budget is appropriate for advertising?What messaging should we use?How do we create a replicable system to bring in pre-qualified leads to our target market?What is the best positioning?How can we start a dialogue with wellness directors in school districts? What do school districts need for the employees in regards to health and wellness?

SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:Keyword analysis to determine relevant search terms to our organizationA strategy document to outline:Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywordsSocial media requirements to increase the number of followers/likes and shareContent Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our siteCreating engaging content for our social media accountsWe’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:Increasing brand awareness in the school district realm This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Tracker and Chat App

We are a health and fitness company and we are looking to create an app that can we can use to communicate (chat) with our members, track habits and send links to workout videos. Ideally, we would like for habits to be customizable based on the needs of the individual client (i.e client #1 may want to track water intake, client #2 might be tracking steps, client #3 might be trying to eat protein with every meal). We are looking for an easy way to track and communicate with clients and to deliver workout videos. Notifications through the app to remind clients would be helpful. We are open to working with students to figure out what technologies would work best.