Cape Breton University
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Digital Marketing - SEO

Closed
LIVD
LIVD
Toronto, Ontario, Canada
Olivia Mihaljevic
Olivia Mihaljevic
Co-Founder & CEO
(14)
3
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Digital marketing Search engine optimization Social media marketing Marketing analytics
Skills
search engine optimization digital marketing link building
Details

Our team is looking to take our SEO to the next level in order to drive traffic to our website.

This will involve several different steps for the students, including:

  • Researching keywords to determine the most relevant terms that our customers search for.
  • Researching Search Engine Optimization requirements for us to rank on the first page of Google.
  • Researching and implementing content recommendations for organic SEO
  • Develop and implement a link building strategy
  • Recommend changes to website layout, content, linking, and other factors to improve SEO positions for targeted keywords


Deliverables


By the end of the project, students should complete the following list of activities:

  • Compile a list of the most relevant SEO keywords for us.
  • Implement content recommendations for organic SEO within our site.
  • Develop a link building strategy to improve our rankings.

Final deliverables should include

  • A report containing the most relevant SEO keywords for our company, including a link building strategy
  • 5-8 content recommendations to improve our organic SEO


Mentorship
  • Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions.

About the company

Company
https://livdapp.com/
Toronto, Ontario, Canada
2 - 10 employees
Technology, Hospital, health, wellness & medical, It & computing, Human resources & recruitment

We’re on a mission to make lifestyle benefits more accessible to employees. We are an app based company, focused on providing a platform that makes it easier for employees to choose which lifestyle benefits meet their needs. Our customers are small to mid-sized companies (ranging from 10-500 employees), with either fully remote, in-office, or hybrid teams.