The main goal for the project is to establish and strengthen Insider's Edge's online presence through the creation and management of LinkedIn and Instagram profiles, culminating in the implementation of an effective marketing strategy. This involves creating active and engaging profiles that reflect the brand's identity, amplifying Insider's Edge's reach and recognition in the education sectors, fostering an online community of stakeholders, setting up mechanisms to receive direct feedback, and implementing a 60-day marketing strategy to grow the brand's online follower base and generate tangible leads or partnerships.

Tasks for learners to complete to achieve the project goal include:

• Establishing active and engaging LinkedIn and Instagram profiles that reflect the compay's identity, mission, and value proposition.
• Crafting and sharing compelling narratives about the company's offerings, achievements, and potential to amplify Insider's Edge's reach and recognition in the education sectors.
• Fostering an online community of stakeholders, including students, parents, student leaders, teachers, and industry influencers, who are actively interested and engaged with Insider's Edge.
• Setting up mechanisms on these platforms to receive direct feedback, inquiries, and suggestions to make the company more user-centric and adaptive to market needs.
• Successfully implementing a 60-day marketing strategy that grows the brand's online follower base and generates tangible leads or partnerships.

Final deliverables should include:

• A written report outlining the social media marketing strategy.
• A presentation summarizing the strategy and results.

• Real-world Experience: Gain practical experience in launching and managing social media campaigns for a company supporting student empowerment.
• Industry Exposure: Interact with professionals and influencers in the education sectors, expanding the learner's network.
• Skill Enhancement: Sharpen skills in market research, content creation, strategy development, and analytics.
• Portfolio Building: Showcase the project's results and the growth achieved during the internship, adding a valuable asset to the learner's portfolio or resume.
• Mentorship + Recommendation Letter: Learners will receive mentorship throughout the process and get a stellar recommendation letter/contact for all future endeavours.