Web Design Improvement for Insider's Edge

The main goal for the project is to enhance the website of Insider's Edge, a business that needs a more user-friendly and visually appealing online platform. The project will involve the following steps for the web design team: - Analyzing the current website and identifying areas for improvement. - Developing a new website layout and design that is more user-friendly and visually appealing. - Implementing the new design and ensuring it is compatible with different devices and browsers. - Testing the new website for functionality and user experience. - Making any necessary adjustments based on user feedback and testing results.

Client Acquisition Strategy for Insider's Edge

The main goal for the project is to find clients for an education consultancy + coaching company, with a focus on students and parents in the Greater Toronto Area. The project also involves creating a strategy to attract these individuals to the services offered by Insider's Edge.

SEO Improvement for Insider's Edge (Consultancy Services)

The main goal for the project is to improve the search engine optimization (SEO) for Insider's Edge's educational services. This will involve researching other educational service companies in the area, conducting an SEO analysis, creating keywords, adding SEO to the current WordPress website, and generating backlinks through various other websites such as Instagram and Pinterest to reach a larger audience. At the end of the project, students will build and present to me their findings including improvements and suggestions to Insider's Edge SEO as well as the company's website, social media, etc.

Social Media Marketing Strategy

The main goal for the project is to establish and strengthen Insider's Edge's online presence through the creation and management of LinkedIn and Instagram profiles, culminating in the implementation of an effective marketing strategy. This involves creating active and engaging profiles that reflect the brand's identity, amplifying Insider's Edge's reach and recognition in the education sectors, fostering an online community of stakeholders, setting up mechanisms to receive direct feedback, and implementing a 60-day marketing strategy to grow the brand's online follower base and generate tangible leads or partnerships.