Customer Engagement for E-commerce Jewelry Brand
Project scope
Categories
Communications Advertising Digital marketing Social media marketing Marketing analyticsSkills
content creation inbound marketing social media google meet customer engagement communication google analytics social media advertising blog posts marketingOur organization is able to offer a virtual internship opportunity for 1-3 marketing students.
The primary focus for the student will be:
Customer Engagement - Put yourself in the position of a prospective customer and experience the Dimples brand from all angles and platforms. Examine and critique the website, social media platforms, advertising, and automated email workflows. Identify opportunities for greater customer engagement and increased conversion. Implement improvements.
Our goal at the end of this experience is:
Customer Engagement & Increased Conversion - For the student(s) to communicate improvements for all customer touchpoints: website, social media, advertising, inbound marketing (lead capture forms), automated email workflows, that will increase visitor engagement and convert visitors to customers. The student(s) will also implement some of these improvements by creating content such as improved automated marketing workflows.
Other duties the student may complete could include:
- Assist with outbound email marketing campaigns as needed; analyse and report on campaign performance (using Omnisend).
- Measure and report on visitor traffic using Google Analytics. Measure and report social media performance using platform tools (Instagram, Facebook, Pinterest, YouTube).
- Possibly create content (including social posts, blog posts, and website copy).
We will plan to communicate with our virtual intern(s) using these communication tools:
Riipen messaging, email, virtual meets via Zoom or Google Meet or Microsoft Team, phone.
Primary contact: Patti Moloney, Co-founder
Secondary contact: Jeffrey Ross, Co-founder
We will kick off the internship with a virtual meeting so the student can get familiar with the team, our brand, and the project and our team will get to know the student(s), their interestss, and what they bring to this project. In this meeting we will mutually establish expectations for communication. The students will have easy access to 2 of our team members by email, virtual meets, phone, and/or text on an ongoing basis. These team members will respond to communications with the student(s) either immediately or within a couple of hours. We will meet virtually at the beginning and end of each week to discuss progress, challenges, and next steps to ensure that the student(s) feels comfortable and the project is on track. We are able to provide more than the minimum 5 hours of mentorship to students for this project.
About the company
Dimples is a family owned and operated fine jewelry company that has been in operation since 2006. Dimples is where fashion meets sentiment. We help people capture life's special moments in custom jewelry they personalize with loved ones' fingerprints, hand & footprints, handwriting, drawings, and pet paw prints. We also specialize in custom design and jewelry remodelling. We transitioned Dimples from a wholesale model, where it was sold in jewelry stores across Canada, to being entirely e-commerce. While all of our jewelry is made in the GTA it is shipped to customers globally. We are honoured to be able to help people keep their loved ones forever close in jewelry that is both meaningful and fashionable.