Marketing Strategy Plan

We want students to help us build a marketing strategy plan to grow and engage our target market: {replace this text with description of target market} . We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging. The main questions we’d like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain our value proposition?

SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Google Analytics, LinkedIn, FaceBook, Instragram, Youtube, Base Camp, Twitter

Social Media Copywriting

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. In this project, you will be working on work on Social Media Copywriting (Facebook&Instagram). If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

General Marketer - Cannabis Industry

The primary focus for the student will be: Strategy - Develop an implementation plan for entering a new market for various for an e-commerce, licensed producers and cultivators; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals. Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes. Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion), and social media content. Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure. Talent - Design a new/improved recruitment process; develop a diversity and inclusion strategy; design a new/improved employee engagement program.