Website Development
Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.
RM - Digital Marketing 1
We want students to help RM develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What are the best approach for our desired demographic What budget is appropriate for advertising? What messaging should we use?
RM - Digital Marketing 2
We want students to help RM develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What are the best approach for our desired demographic What budget is appropriate for advertising? What messaging should we use?
RM - Digital Marketing 3
We want students to help RM develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What are the best approach for our desired demographic What budget is appropriate for advertising? What messaging should we use?
RM - Blogging 2
Our company advertises thousands of products online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.
RM - SEO & Social Media Strategy 2
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
RM - SEO & Social Media Strategy 3
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
RM - Data Entry
Our company produces various reports on statistical anaylsis on research data and market trends, and would like students to help with analyzing these databases and inputting them. We would like to collaborate with students in data entry. This will involve several different steps for the students, including: Familiarizing themselves with our database structure. Transferring data into our databases efficiently. Verifying the accuracy of the data in our databases and making relevant updates. Organizing and retrieving data as requested. Bonus steps in the process would also include: Providing assistance in creating new databases.
RM - Animated Video Creation
RM is looking for a new website video to highlight our services, once our website is launched We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and shared by email. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services. Developing a storyboard and animating scenes for the video. Selecting suitable background music. Bonus steps in the process would also include: Combining visual and auditory elements to create a finalized video. Recommending ideas for future marketing videos.
RM - Market Expansion Research 1
As a company, we currently exist in one market, but we believe we are ready to take our business to the next level and expand our scope of locations. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors. This will involve several different steps for the students, including: Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor. Creating a survey based on the location and demographic information above to be distributed by our company. Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to. Compiling a report including the location analysis, and optimal location recommendations.