Google Ads Campaigns - Fund-Raising and Client Acquisition
Centre Solaris is a Canadian charity that runs different programs to cater to low-income families in Quebec. The organization is moving some of its programming and operational activities online. The project will be focused on one of the following campaign (s): 1) Promotion of the current online fund-raising raffle campaign The company has just launched an online raffle and needs a digital marketing person to help promote it using Google Ads campaigns; 2) General online fund-raising for the organization using Google Ads; 3) Online client acquisition campaigns using Google Ads. The campaigns will be focused on our summer camp programs, healthy and active living, and anti-bullying and self-defense programs. A participant with graphic designer skills is required for this project to develop visual assets for the Google Ads campaigns including graphics, short videos, and text copies. The graphics designer will be working in close collaboration with other participants in Google Ads campaigns.
Market Research - Squalene
DLA & Associates Inc is in the process of developing a line of functional medicinal and cosmetic products based on amaranth seeds. Amaranth is rich in squalene widely used in the cosmetic industry. DLA & Associates Inc. is looking for new ways to extract this ingredient from amaranth and to set up a manufacturing facility. We want to better understand our target market and audience for squalene as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Target market research and communications strategies to reach the target segments Industry size and market potential Competitive landscape and SWOT analysis Strategic positioning of our brand, packaging considerations including product renderings The final project can come in the form of a report. For Level Up students, students can pick certain areas to research if there is not enough time for all of these topics.
Promotional Material - Amaranth
DLA & Associates Inc. is an active player in international commerce in the agricultural space and food industry. Currently, the company is exploring market opportunities for amaranth-based products, such as amaranth oil, snack bars, and pop amaranth, in North America. - Redesign the brand elements to be used in all marketing materials targeting amaranth markets - Company presentation in PPT and PDF formats in English for amaranth products. - 5 - 10 Flyers with product pictures and specifications for select products Based on insights from our marketing team and your research, you will develop the above materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of amaranth products in the target markets.
Google Ads Campaigns 2023/2024 - Fund-Raising and Client Acquisition
Centre Solaris is a Canadian charity that runs different programs to cater to low-income families in Quebec. The organization is moving some of its programming and operational activities online. The project will be focused on one of the following campaign (s): 1) Promotion of the current online fund-raising raffle campaign The company has just launched an online raffle and needs a digital marketing person to help promote it using Google Ads campaigns; 2) General online fund-raising for the organization using Google Ads; 3) Online client acquisition campaigns using Google Ads. The campaigns will be focused on our summer camp programs, healthy and active living, and anti-bullying and self-defense programs. A participant with graphic designer skills is required for this project to develop visual assets for the Google Ads campaigns including graphics, short videos, and text copies. The graphics designer will be working in close collaboration with other participants in Google Ads campaigns. We are looking for students who have some Google Ads experience.
Social Media Strategy for Sports Camps
Centre Solaris, a charitable orhnaization that caters to low-income families, is looking for a social media marketing wizard who can help us drive more traffic. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline social media requirements to increase the number of followers/likes and share. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site. Students will be introduced to and provided with tools to work on the project.
Market Research - Therapeutic Applications of Natural Ingredients
Folium Labs Inc. is a biopharmaceutical company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We utilize innovative techniques to create highly absorbable compounds with enhanced efficacy and target a number of medical conditions. We are looking for market research on a number of natural ingredients and their therapeutic applications. Folium is currently working on the development of a range of products containing natural ingredients that are poorly absorbed by our bodies. We will give you access to organizational assets to support this project, such as brand collateral and background information on the subject of interest. Objective We hope to gain a comprehensive understanding of the set of defined ingredients, their medicinal applications, and market potential.
Blog Writers - Functional Foods and Health Benefits
DLA & Associates Inc. is an active player in the agricultural space and food industry. Currently, the company is exploring market opportunities for novel functional food products infused with vitamins, minerals, and botanical extracts. We are looking for students to write blogs on functional foods. The project includes: - Research on health benefits of functional foods and the functional foods industry in general; - Development of short blog articles for posting on the website and other social media platforms; - Reaching out to other websites for opportunities to post guest posts on functional foods. Based on insights from our marketing team and your research, you will develop a set of blog materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of functional food products.
Brand Development and Marketing Launch
DLA & Associates Inc. is in the process of developing a line of novel functional foods with medicinal benefits. The novel products will include protein bars, stick snacks, and porridge mixes. We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Industry size and market potential for each product category Creating a brand persona and development of brand elements Target market research and communications strategies to reach the target segments Competitive landscape and SWOT analysis for each product category Strategic positioning of our brand, packaging considerations including product renderings The final project can come in the form of a report on a selected topic: market size and potential for the products of interest, marketing communications strategies for a product under consideration, SWOT analysis for a specific product, and packaging strategies for a selected product. The company plans to engage a group of students to work on this project. Students can pick certain areas of the projects in accordance with their interests and competencies.
Regulatory Research for Commercialization of Drug Delivery Systems
Folium Labs Inc. is a biotech company focused on the development and marketing of drug and nutrient delivery technologies and formulations. We are looking for market research on a high level of regulatory compliance for our technology and products in Canada and the USA. The students will be given ingredients that we use in our products and will be consulting publicly available information on Health Canada and FDA websites to suggest if these ingredients may cause regulatory hurdles we may face when launching our products. Students will also research publicly available sources on regulatory compliance of competitive technologies and present their findings as case studies. We will give you access to organizational assets to support this project. Objective We hope to gain a comprehensive understanding of the regulatory compliance of some ingredients in our products in North America. The reports will help us identify the most appropriate commercialization strategies for our products.
Financial Business Plan
Folium Labs is a biopharmaceutical company that develops innovative drug and nutrient delivery technologies and formulations to treat various medical conditions. We are looking for assistance in creating a financial plan and financial projections for new product introductions and licensing agreements. This will involve several different steps for the students, including: Learning about our business strategy from various employees to become familiar with our goals, mission, and products. Creating forecasts using Excel (or another financial software) for sales in the first year of operation as well as an income projection (conservative and aggressive). Working with our team to develop an expense budget. Conducting a break-even analysis timeline using financial projections. Reporting on projected assets and liabilities. Including visual comparisons such as graphs and charts to show the differences between the conservative and aggressive income projections.