Sponsorship Attraction Strategy for ITRD

Integrated Travel Research and Development (ITRD) is seeking to enhance its research efforts in transportation, net-zero technologies, regional economic development, and the socio-economic benefits of frequent, affordable, and reliable passenger rail services to rural and indigenous communities. To achieve this, ITRD needs to attract corporate, private, and public sponsorship. The goal of this project is to develop a comprehensive sponsorship attraction strategy that highlights the value and impact of ITRD's research initiatives. The project will involve analyzing potential sponsors, crafting compelling sponsorship proposals, and creating a marketing plan to engage and secure sponsorships. This will enable ITRD to continue its vital research and contribute to sustainable and equitable transportation solutions.