Market Research for Air Care Product

The main goal for the project is to conduct comprehensive market research to understand consumer preferences, trends, and demands in the air care product industry. This will involve analyzing the current market landscape, identifying key competitors, and gathering insights on customer behavior and preferences related to air care products.

Crowdfunding Campaign Marketing for FreshAir

INNOVHH Inc is launching a crowdfunding campaign for FreshAir, an innovative fragrance-free, non-toxic, and eco-friendly air freshener. FreshAir aims to improve the quality of life for individuals sensitive to fragrances and odors. The goal of this project is to develop and execute a comprehensive digital marketing strategy to promote the FreshAir crowdfunding campaign on impactful platforms. The project will provide learners with hands-on experience in digital business development and social media marketing, allowing them to apply classroom knowledge to a real-world scenario. The team will focus on creating engaging content, identifying target audiences, and leveraging social media channels to maximize campaign visibility and support.

SEO Optimization for INNOVHH Online Store

INNOVHH Inc seeks to enhance the visibility and ranking of its online store through improved search engine optimization (SEO) strategies. The project aims to identify current SEO shortcomings and implement effective solutions to increase organic traffic and improve search engine rankings. The potential candidate will analyze the existing website structure, content, and keyword usage to identify areas for improvement. The project will provide an opportunity to apply classroom knowledge of SEO principles, including keyword research, on-page optimization, and link-building strategies. The goal is to optimize SEO that increases organic traffic and improves search engine rankings of INNOVHH's online store and website.

Air care product marketing

The primary goal of the project is to introduce a new air care product to the market. The students will strategize the project, outlining the promotional techniques to be employed, establishing a project timeline, and devising a method for assessing project outcomes. The team will create promotional materials, produce relevant videos, and advertise the product across various social media platforms, such as YouTube, Instagram, TikTok, Facebook, and others. The project to expected to generate $5,000 in revenue from product sales within a 3-month timeframe and garner 50,000 impressions from social media.