Monetization Strategy for Caregiving Network

Initially developed as a free resource for families dealing with caregiving, Caregiving Network is seeking to transition into a self-sustaining model by monetizing its generative AI technology, content, and interactive apps. The goal is to create a viable leasing strategy that allows other organizations to utilize these resources while maintaining the core mission of supporting caregivers. The project involves analyzing the current offerings, identifying potential market segments, and developing a comprehensive monetization plan. This plan should consider pricing strategies, potential partnerships, and marketing approaches. The project aims to ensure that the Caregiving Network remains accessible to those in need while generating revenue to support its ongoing development and expansion. In June, we are developing care teams that will operationalize the spread of caregiving and support among families and trusted friends.

Virtual Internship Fall '21: Social Media Marketing and Content Creation

Our company is able to offer a virtual internship opportunity to multiple students studying marketing, advertisement, or management with graphic design skills. The primary focus for the student will be: Conduct Market Research - Investigate our competitive landscape on social media platforms. After researching all social media platforms, identify the best ways to gain awareness while converting followers into website users. Create Social Media Strategy - Develop and implement a social media strategy for improving our online presence and increasing engagement. Work with the Program Manager and team members to identify potential growth opportunities using different social media platforms. Content Creation - Create a content calendar to schedule our posts and use for our social media platforms. Create content for posts that aligns with our mission and service. Measure and Replicate - Using tools provided by our company, students will be able to measure data from social media interactions and engagement. By trial and error, we will determine the best content to promote our business. Our goal at the end of this experience is: Branding and Marketing Communications - Improve our brand's presence and capture greater market share. For the students to help us effectively communicate our brand's story and mission to a broad audience. Market Research - For us and the student to gain a better understanding of social media marketing and ensure we are optimally positioning our service with our target sector/customer. Strategic Social Media Marketing - For the students to create a strategy that will assist us to improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Measure and report on the performance of our social media campaigns using tools provided by our company. Content development, including social posts, blog posts, LinkedIn articles, and website copy. To fully understand what our team does, please review the following resources: https://roigenius.com/ https://roigenius.com/#AboutUs Primary contact : (Andy Cramer, CEO) Secondary contact: (Al Farmer, CTO)

ROI Genius VI: Social Media Marketing and Content Creation

Our company is able to offer an un-paid virtual Internship opportunity to multiple students studying marketing, advertisement, or management with graphic design skills. The primary focus for the student will be: Market Research - Investigate our competitive landscape; perform market segmentation to identify opportunities for growth and awareness. Identify expansion opportunities and new ideas to pursue. We will be researching all our social media platforms and finding the best ways to gain awareness while converting followers into website users. Strategic Social Media Marketing - Develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Work together with the current marketing team to identify potential growth opportunities using different social media platforms and create content that aligns with our mission and service. Our goal at the end of this experience is: Branding and Marketing Communications - For the students to help us improve our brand's presence and capture greater market share. For the students to help us effectively communicate our brand's story and mission to a broad audience. Market Research - For us and the student to gain a better understanding of social media marketing and ensure we are optimally positioning our service with our target sector/customer. Strategic Social Media Marketing - For the students to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Measure and report on the performance of our social media campaigns using tools provided by our company. Content development, including social posts, blog posts, LinkedIn articles, and website copy. Primary contact : (Andy Cramer, CEO) Secondary contact: (Al Farmer, CTO)

Virtual Internship: Social Media Marketing and Content Creation

Our company is able to offer an un-paid virtual Internship opportunity to multiple students studying marketing, advertisement, or management with graphic design skills. The primary focus for the student will be: Market Research - Investigate our competitive landscape; perform market segmentation to identify opportunities for growth and awareness. Identify expansion opportunities and new ideas to pursue. We will be researching all our social media platforms and finding the best ways to gain awareness while converting followers into website users. Strategic Social Media Marketing - Develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Work together with the current marketing team to identify potential growth opportunities using different social media platforms and create content that aligns with our mission and service. Our goal at the end of this experience is: Branding and Marketing Communications - For the students to help us improve our brand's presence and capture greater market share. For the students to help us effectively communicate our brand's story and mission to a broad audience. Market Research - For us and the student to gain a better understanding of social media marketing and ensure we are optimally positioning our service with our target sector/customer. Strategic Social Media Marketing - For the students to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Measure and report on the performance of our social media campaigns using tools provided by our company. Content development, including social posts, blog posts, LinkedIn articles, and website copy. Primary contact : (Andy Cramer, CEO) Secondary contact: (Al Farmer, CTO)