Competitive Analysis

It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.This project will include:An identification of our current competitorsAn identification of potential future competitors (eg. a large company in a similar industry who may enter the space)The creation of a matrix identifying features shared across the companies and those that are different.A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.ObjectiveWe hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:Keyword analysis to determine relevant search terms to our organizationA strategy document to outline:Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywordsSocial media requirements to increase the number of followers/likes and shareContent Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our siteCreating engaging content for prominent media websitesWorking with tools and programs such as Wix, CanvaWe’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:Being the top-ranked result for the keywords 'air compressor services'This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.We recently switched to Wix and are looking for a driven team or person to develop our SEO and social media strategy. A current list of keywords will be provided as well as our Google analytics.

Marketing Intern

Number of positions available: 1 team of 2 personsWe would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will:Help us with our integrated marketing communications Create advertisements for digital and printThe role may also include: Write blog articles, email newsletters/sequences and other content pieces on assigned topicsAssist with a social media campaign to promote our organizationContribute to marketing plans that will help grow the businessEvaluate recent successful user-generated campaigns, preferably in our sectorWebsite design and maintenance, updates with deals and campaignsIdentify media outlets that are most beneficial to share our storyUltimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Marketing Intern

Number of positions available: 1 team of 2 personsWe would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will:Help us with our integrated marketing communications Create advertisements for digital and printThe role may also include: Write blog articles, email newsletters/sequences and other content pieces on assigned topicsAssist with a social media campaign to promote our organizationContribute to marketing plans that will help grow the businessEvaluate recent successful user-generated campaigns, preferably in our sectorWebsite design and maintenance, updates with deals and campaignsIdentify media outlets that are most beneficial to share our storyUltimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.