Cape Breton University
Cape Breton University
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Ronadette Lumasag
Learner
(1)
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Portals
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Communications Market research Marketing strategy

Skills

Research 1

Achievements

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Project Participant
Issued by Riipen
The Project Participant achievement is awarded to learners who start their first project, demonstrating their commitment to putting learned skills to practice.
Completed on July 3, 2023

Latest feedback

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Tracey McBride
Employer
March 30, 2021
Team feedback
The team of Maria and Rondette did a great job of working on market segmentation for Tourism Prince George. It was difficult doing all of this online and deciphering the actual experience for each E.Q. segment and figuring out distances to provide sample itineraries. They were thorough, thoughtful, and very detail-oriented. It was a pleasure working with both of them and I would highly recommend them for any tourism-related marketing research project.
Research
College of New Caledonia (CNC)
Tourism & Hotel Management Practicum Placement
College of New Caledonia (CNC)
Tourism PG
EQ Experiences Prince George
Tourism PG

Recent projects

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Tourism PG
Tourism PG
Prince George, British Columbia, Canada

EQ Experiences Prince George

Using Explorer Quotient research match existing Prince George tourism experiences with other products that will resonate with specific E.Q. audiences identified by Northern B.C. leading research. Prepare two experiences per E.Q. segment identified for each season in a package with recommended suppliers based on motivations and trip behavior. E.Q. research for Northern B.C. will be supplied as will Prince George's key website stakeholder list.

Matches 1
Category Marketing - general + 3
Closed