Rebrand Initiative: Creative Innovation & Strategic Design

E.Aferi Rebrand Initiative: Creative Innovation & Strategic Design Welcome to E.Aferi Creative Agency! We are thrilled to present an exciting opportunity for talented students to contribute to our innovative project, E.Aferi Rebrand Initiative: Creative Innovation & Strategic Design . This project will immerse students in a dynamic environment where creativity, strategy, and cutting-edge technology converge to redefine our brand identity. By collaborating with our team, students will play a pivotal role in shaping the future of our agency and gain valuable hands-on experience in branding, marketing, content creation, and video production. Main Goal : The primary objective of the E.Aferi Rebrand Initiative: Creative Innovation & Strategic Design is to empower students to collaborate with our team to execute a dynamic and multifaceted rebranding project. The goal is to provide students with real-world experience while achieving critical milestones for our agency's evolution. Students will work on tasks and deliverables that are clearly defined and relevant to their fields of study, including project coordination, marketing strategy, content creation, and video editing. Each role requires foundational skills in the respective area, with room for growth and mentorship throughout the project. The scope of the project is carefully structured to be achievable within approximately 60 hours, spread across the 8-week timeline. By focusing on specific, measurable outcomes—such as developing branding assets, refining a marketing strategy, and delivering high-quality content—students will be able to grasp the project’s depth and importance. Additionally, weekly check-ins, milestone reviews, and access to team support ensure that students are well-equipped to meet expectations and feel confident in their contributions. This project not only enhances students’ understanding of creative agency operations but also offers hands-on experience with industry-relevant challenges in a supportive and collaborative environment.

Website development

Project Description : Website development Welcome to Re:Pair Genomics! We are thrilled to present an exciting opportunity for talented students to contribute to our innovative project, Website development. Main Goal : The primary objective of this project is to 1) create a mobile version of our company website; 2) Resolve any current issues we have with the website; 3) develop a PRODUCTS page on the website. We want students to not only understand the significance of their contributions but also feel confident that the project is manageable within a realistic timeframe of 60 hours, spread over 2-8 weeks.

Creating Graphic Design Assets

Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.