New Product Marketing

Our company advertises thousands of products online. We would like to revamp our marketing as we have recently developed a new product.Together with our marketing team, we would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Assessing our existing marketing strategy and efforts.Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers.Designing promotional material for various media.Making multiple versions of marketing materials and testing them for comparison.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Constructing a content calendar to upload social media content for the maximum possible traffic .Creating social media content using the most efficient keywords for our target audience while following the content calendar.Bonus steps in the process would also include:Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.The main questions we’d like students to help us answer are the following:How should we promote our company?What social media channels should we utilize?What budget is appropriate for advertising?What messaging should we use?

Mobile App Development

Our company, Linkbase Technologies Inc., specializes in vacation rental property management through innovative technology. The main goal of this project is to enhance our smart lock system for automated keyless check-ins in the hospitality industry. We aim to partner with students to implement app updates for our platform that will improve the integration of various lock systems, enhance user interface and user experience, and resolve existing bugs.This project will involve several steps for the students, including:Familiarize themselves with our smart lock technology, integration challenges, and user interface design.Researching and developing ways to integrate various lock systems into our platform.Improving the user interface and overall user experience of our app.Identifying and fixing bugs in the current system.Recommending areas for future app improvement and integration.