- Location
- Vaughan, Ontario, Canada
- Bio
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Erans Previous Experience:
Dynamic, dedicated, and determined, Eran started his career as the youngest bank manager in the history of Israel. In 2000, Eran moved to Nigeria to work as the head of high tech division in HPI, a company dedicated to providing network, telephone, and broadcast services in Nigeria. Under his leadership, Eran was responsible for bringing satellites to Nigeria broadcasting education from the capital to the rural states. During this time period, he established a growth engine by closing a $36 million-dollar deal to the government of Nigeria.
Upon moving to Canada in 2001, Eran had a vision of transforming the telecom industry through the internet. In Feb 2002, Eran embarked on a mission to start Starford International, a company that partnered with Comwave to bring this vision to life. Through Erans guidance, Starford opened 46 call centers in 11 different countries and provided marketing in 96 offline mediums.
Three years later in 2005, Eran started to engage with display network providers as he saw the opportunity to provide value for businesses and non- profits. As technology rapidly grew, so did his passion for digital marketing. Eran made his mark on thousands of small to large businesses, including Air Canada in which he increased their booking from 30% to 50% in 2005.
After realizing the potential of digital marketing, Eran established Wisdek in 2006, providing digital marketing services worldwide. Within a few years, the company grew to over 500 employees, with offices in 11 countries, and over 10,000 customers. During this time period, Eran was called to consult the country of Uganda as a call centre investor to develop the infrastructure of the entire country with a vision to create jobs.
Eran s passion for technology and marketing led him to start his own digital marketing agency, Mrkt360. In under a year, the company has achieved Googles Premier Partner status, and has ranked second in all of Canada for new client revenue. Due to these accomplishments, Eran was invited to attend the Google Partner Summit in San Francisco- a gathering of top partners from 51 countries around the world. It is astonishing to note, all partners, including Mrkt360 contribute 9% of Googles entire revenue. When he is not innovating with Mrkt360, Eran enjoys investing in start-ups, and is particularly involved in marketing for the medical tourism industry.
Fun Fact: Wix.com Ltd. (NASDAQ: WIX) recently announced Eran as the sole judge for a worldwide SEO HERO contest. He is currently working on developing machine learning and artificial intelligence which will not only aid in the judgment of the competition, but will also transform the digital world. - Companies
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Toronto, Ontario, Canada
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Recent projects
Digital Advertising Financial Solutions Platform - Market Research and Competitive Analysis
This Fintech project is tailored to address the unique financial needs within the digital advertising industry by facilitating not only seamless integration with existing financial institutions but also by fostering the creation of novel financial product offerings. Students will conduct a market analysis focusing on the business and technical challenges agencies currently face and the solutions offered by various service providers. They will create a SWOT analysis and a 'magic quadrant'-style analysis to compare our company's offerings with those of our competitors and identify potential market opportunities.
Social Media Copywriting
We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. In this project, you will be working on work on Social Media Copywriting (Facebook&Instagram). If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
New service launch-becoming Amazon partners
We were approved to become Amazon partners. IN order to build this department properly we need the following Process improvement and optimization. Channel and positioning. Customer data analytics/segmentation. New product/market introductions/ business development. Competitive positioning. Integration of e-commerce and digital platforms for analytics and performance improvement.
Data Analytics Project
Through this project, students will be expected to: survey potential customers and conduct user testing, identify and evaluate potential customer profile and markets, and research the existing social media pricing models of various other competitors. They will be expected to conduct a full competitor analysis and recommend a new, more sustainable and efficient structure. Project deliverables may include, but are not limited to: Final report and plan outlining key findings/recommendations. Executive summary presentation. Competitor analysis Recommendations on new pricing model