EduTutor - Market Expansion Research 23-24

EduTutor is looking to expand to the United States and Western Canada. We have many students around the world but plan on exploring the West Coast. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors. This will involve several different steps for the students, including: Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor. Creating a survey based on the location and demographic information above to be distributed by our company. Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to. Compiling a report including the location analysis, and optimal location recommendations.

Product Launch Strategy for Fertility Products

We want to expand our product offering with a new line: Fertility products including affirmation cards, journals, pins, necklaces, socks and etc. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity? 2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

Streamlining Business Processes for AumOui Lifestyle Essentials

AumOui Lifestyle Essentials, Inc. seeks to enhance its business process management to improve operational efficiency and knowledge implementation. The current processes are fragmented, leading to inefficiencies and potential bottlenecks. The goal of this project is to analyze existing business processes, identify areas for improvement, and propose streamlined workflows. By doing so, AumOui aims to enhance productivity and ensure smoother operations. The project will involve mapping out current processes, identifying redundancies, and suggesting improvements that align with industry best practices. This initiative will provide learners with the opportunity to apply their classroom knowledge in business process management to a real-world scenario, fostering practical skills and insights.