MacEwan University

Edmonton, Alberta, Canada

Students examine the marketing of services in for-profit and non-profit businesses. Students apply service marketing theory to a variety of service-based businesses (e.g. professional services, hospitals, banks, etc.) Topics include customer relationship management, customer satisfaction, service quality, employees’ and customers’ role in service delivery, and the services marketing mix factors. Working in teams of 5-6 students, our 4th year Marketing students will apply their knowledge of service marketing to a real-life organization with a particular problem/challenge related to the marketing of their services.