Competitive Analysis

We are currently on a growth trajectory and have launched two new features this year. The digital golf course management market is rapidly growing and we want to ensure we understand the appeal our competitors hold to consumers and potential consumers in our market (SAAS). This will help us develop clarity on our competitive advantages and optimize our marketing strategy.We would like to collaborate with students to conduct a competitive analysis of our business.This will involve several different steps for the students, including:Familiarizing themselves with our company, products, and target market.Identifying current and potential future competitors.Creating a matrix identifying features that are similar and different between companies.Summarizing our competitive advantages and disadvantages relative to the competition identified.Bonus steps in the process would also include:Recommending how our company can differentiate itself through products / services and messaging..