Vancouver | New York Institute of Technology (NYIT)

Vancouver, British Columbia, Canada

This experience is designed to bridge the gap between academic understanding and practical application of consumer behavior theories in marketing. Learners will leverage insights from psychology, sociology, anthropology, and economics to conduct comprehensive consumer research. They will analyze data to identify consumer attitudes and preferences, and develop strategic marketing recommendations. This hands-on approach equips learners with the skills to translate theoretical knowledge into actionable marketing strategies that can be applied to real-world business scenarios.