Kramer Industries was an outstanding partner. Students conducted primary, qualitative research for a line of household cleaning products and then recommended a marketing plan. Steve and Todd gave students an excellent overview of the project at the start of the semester. During our midsemester meeting and then again at final presentations, Steve and Todd asked thoughtful questions and offered constructive comments. Students got a double win: they got real world research and market strategy experience AND, by watching Steve and Todd's classroom interaction, they learned how wise, seasoned execs evaluate new ideas.