ICT Ignite - Cyber Security Project

The main goal of this project is to plan, implement, manage, monitor and upgrade security measures for the protection of LABonWEB's data, systems and networks. LABonWEB is a virtual learning medium to enables institutions to build impactful learning modules by using Generative AI and advanced simulation techniques.

Marketing Plan

Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers. We want students to help us build a marketing plan to grow and engage our target market. This will involve several different steps for the students, including: Familiarize themselves with our current marketing goals and strategies. Develop our presence on the Internet. Researching how customers perceive our brand and marketing. Recommending new channels we should use for promotion. Identifying an appropriate budget for advertising. Bonus steps in the process would also include: Recommending updates to our messaging that can better explain our value proposition.

Social Media Marketing Campaign

LABonWEB is a virtual learning medium, distributed through a platform (B2B), to enable institutions to build impactful learning modules. The core of these modules is realistic simulations based on solving fundamental laws of physics, chemistry, and biology. The latest technology will create unique simulation modules providing a conducive learning environment for students by clear visualization of the physical phenomena, explaining course concepts, and providing engaging questions.   We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.