SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Social Media Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Comprehensive Business Plan for Will2Well Inc.

The goal of this project is to create a comprehensive business plan for Will2Well Inc. The plan should include evaluating market attractiveness, internal capabilities, and external risks. It should also include assessing various business strategies, formulating a mission, vision, goals, and business objectives, and outlining detailed strategies for key functional areas like marketing, operations, finance, human resources, and leadership.

Will2Well Work Anniversary Event Project

The goal of this project is to create a project management plan for an event that is happening on July 7th 2024 at the banquet hall for Will2Well's work anniversary. This event is open to all clients and vendors. The project should include tasks such as: - Researching and selecting a venue for the event. - Developing a budget for the event. - Creating a timeline for the event. - Developing a marketing plan for the event. - Coordinating vendors and suppliers for the event. - Developing a plan for the event day.