Website Back-End Development for Linkbase
The main goal of this project is to assist the project engineer in developing an inventory app for Linkbase's website or redesigning the Back-End of the company's website. The student will need to learn and use the API during this project. Relevant skills in programming are important for the successful completion of this project. For the back-end website design, the student will require knowledge and experience in HTML, CSS, JS, JSON For the app, the student will require knowledge and experience in Linux Python (Panda) and Colab Web scraping using HTML and JSON.
Creating Graphic Design Assets for Brochures
Our company is looking to revamp and update our promotional materials by creating new brochures. This effort aims to refresh our marketing assets while maintaining alignment with our existing branding. This may involve: Developing a new brochure template that adheres to our current branding, including fonts, colors, logo usage, and imagery. Meeting with the project manager to review and refine the brochure design, ensuring it aligns with our branding goals. Designing and presenting thumbnails for various brochure layouts based on the branding guide, to be included in a proposal and presented to the project manager. Executing the final brochure designs using Canva, based on the approved thumbnails. Creating multiple thumbnail options with different color schemes, following the branding guide.
Blogging
Our company advertises thousands of products online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.
Digital Content Creation
Our company promotes software to aid in short-term rentals online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.
Mobile App Development
Our company, Linkbase Technologies Inc., specializes in vacation rental property management through innovative technology. The main goal of this project is to enhance our smart lock system for automated keyless check-ins in the hospitality industry. We aim to partner with students to implement app updates for our platform that will improve the integration of various lock systems, enhance user interface and user experience, and resolve existing bugs. This project will involve several steps for the students, including: Familiarize themselves with our smart lock technology, integration challenges, and user interface design. Researching and developing ways to integrate various lock systems into our platform. Improving the user interface and overall user experience of our app. Identifying and fixing bugs in the current system. Recommending areas for future app improvement and integration.
Digital Marketing Strategy
We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use?
SEO and Social Media Strategy
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
New Product Marketing
Our company advertises thousands of products online. We would like to revamp our marketing as we have recently developed a new product. Together with our marketing team, we would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.
Digital Marketer
The main objective of this project is to empower students to contribute to business growth strategies at Linkbase. Students will engage in market research, lead identification, and develop an understanding of our products and services. They will work closely with the CEO to create effective marketing strategies, focusing on client acquisition and retention. By the project's end, students should have a comprehensive understanding of digital marketing in a real-world business context and have contributed to tangible growth strategies.
Business Development representative for a rentals service company
The student will be tasked with helping to develop business growth strategies in collaboration with the CEO. These will include conducting marketing research, and identifying new leads for the company. They will also stay up to date with our products and services, learn the price and payment plans, and advice existing and potential clients on the best packages.