Is your organization eager to find and assess top talent? Students in McMaster University’s Human Resources Management program will provide actionable recommendations on talent acquisition, branding, marketing, operations, and planning to help you source candidates for challenging roles.

This course is part of the Big Data Programming and Analytics certificate program.Students in the program are adult learners with a post-secondary degree/diploma incomputer science, engineering, business, etc.This course is designed to present the fundamental concepts and theories in DataAnalytics and promote the application to the workplace and professional practice.Students begin with an exploration of MongoDB which is a document databasewith scalability and flexibility for queries and indexing, and progress to theELK stack – a technology stack used for logging with different components, such asElasticsearch, Logstash, and Kibana.Course activities will include instructor presentations, required readings and experientiallearning activities (i.e. case studies, group discussions, projects, etc.).

This course is part of the Big Data Programming and Analytics certificate program.Students in the program are adult learners with a post-secondary degree/diploma incomputer science, engineering, business, etc.This course examines developing solutions for extracting and analyzing big data setsusing various technologies. Students will learn Scala and Java, which are thefundamental part of Spark, Kafka, and HBase. The focus will be on Apache Spark andits different aspects. Students will explore real-time analytics tools such as Kafka andHBase. NoSQL will be covered in this course.Course activities will include instructor presentations, required readings and experientiallearning activities (i.e. case studies, group discussions, projects, etc.).

This course is part of the Big Data Programming and Analytics certificate programs.Students in the program are adult learners with a post-secondary degree/diploma incomputer science, engineering, business, etc.This course builds on the fundamental principles of data analytics, this course advancesto modern machine learning techniques such as neural network, deep learning, andreinforcement learning as well as NLP and text analysis. Application activities arestructured to provide an introductory level of how machine learning techniques areapplied to big data analytics.

The capstone course is part of the Big Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. Students apply analytical models, methodologies, and tools learned in the program to create an analytics solution for your organization. Faculty mentors will work with students to ensure the capstone project reflects, and encompasses, best practices for big data analytics and project management.

This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc.This course explores the importance of managing data as an enterprise asset and the processes and components required in terms of the acquisition, storage, sharing, validation and accessibility of data for addressing business problems. An examination of Database Management Systems, database architectures (structured and non-structured) the differences between OLTP (Online transaction processing) OLAP (online analytical processing) as well as the administrative processes (Data Governance) that guide the data lifecycle will be a focus.

This course is part of the Data Analytics certificate program. Students in the programare adult learners with a post-secondary degree/diploma in computer science,engineering, business, etc.This course presents the principles of artificial intelligence (AI) through an exploration ofits history, capabilities, technologies, framework, and its future. AI applications invarious industries will be reviewed through some case examples. Current trends in AIwill be discussed and students will be encouraged to consider the potentials of AI tosolve complex problems. This course will help students to understand the implicationsof AI for business strategy, as well as the economic and societal issues it raises

This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc.This course offers an introduction to data science and machine learning paving the way for students to learn data analytics principles. In particular, this course begins with a brief history of data analytics and data science, followed by regression analysis, regression and classification trees, and ends with introductions to K-means clustering, principal component analysis (PCA). Each lecture has associated with it a practical lab session in which students will put "theory into practice" offering students a hands-on approach to learning the material.

This course is part of the Data Analytics certificate program. Students in the programare adult learners with a post-secondary degree/diploma in computer science,engineering, business, etc.This course provides a foundation of exploring data through computing and statisticalanalysis. Focus is placed on the structure and applications of probability, statistics,computer simulation, and data analysis for students exploring the field of data science.This course builds upon introductory statistics courses and is designed for students withexperience/study in programming, calculus, and algebra. Programming in R will be usedthroughout the course.

This course is part of the Data Analytics certificate program. Students in the programare adult learners with a post-secondary degree/diploma in computer science,engineering, business, etc.The students learn how to perform exploration of data in order to discover meaningfulinformation to solve problems, and will allow for the application of analytics life cycle inthe context of planning to solve a business problem. Emphasis is placed on framing theproblem, proposing an analytics solution, communicating with stakeholders, andestablishing an analytics-focused project plan. Common data visualization tools andtechniques are explored and used as students learn best practices for the presentationand communication of analytical solutions and insights.

This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. The course explains how to apply data analytics skills to the area of business intelligence (BI). Focus is placed on the components of the business intelligence project lifecycle such as project planning, BI tool selection, data modeling, ETL design, BI application design and deployment and reporting. The project(s) will allow the students to apply BI practices and analysis.

The course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. This course introduces descriptive statistics, basic inferential statistics, linear regression, and probability concepts and calculations. Practical application activities in the course focus on how statistical methods are used in the analysis of data. Common statistical and programming tools will be introduced and employed in order to demonstrate how significant and insightful information is collected, used, and applied to problem-solving processes.

In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.

NOTE: THIS IS A COURSE/PROJECT FOR COMMERCIALLY VIABLE BUSINESSES NOT START-UPS OR HOME BASED BUSINESSES WITH LIMITED OR NO MARKETING IN PLACE. IF YOU HAVE A COMMERCIALLY VIABLE BUSINESS WITH EMPLOYEES AND ARE INVESTING IN MARKETING I'D LOVE TO HEAR FROM YOU. THANK YOUAttracting new customers and retaining existing ones are the key to a successful business but often not easy to do in this hyper-competitive business world. Marketing plays a key role in the customer management process to help a business achieve its growth objectives.In this project, students from McMaster University’s Centre for Continuing Education will analyze your organization’s current business to business marketing strategy and make recommendations on how to improve your results.

Does your brand need a new content marketing strategy?In this project, continuing education students in McMaster University’s Digital Marketing Certificate program will provide an actionable content marketing strategy that you can apply to amplify your brand and build engagement on online channels such as blogs, Facebook, Instagram and more. Corporate organizations, non-profit organizations, startups, and small businesses are welcome partners.

In today’s era, many individuals and businesses benefit from having an online presence that helps with identity branding and/or to promote their services and products. In this project, students who are on their way to become professional front-end developers will design and develop a variety of web applications that help you satisfy your clients’ business needs. This course is part of the Frontend Development certificate program.

How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.

How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.

In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, continuing education students in McMaster University’s Human Resources Management program will provide actionable recruitment and selection recommendations that you can apply to source talent for even the most difficult roles to hire.

Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.

How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.

Is your organization eager to find and assess top talent? Students in McMaster University’s Human Resources Management program will provide actionable recommendations on talent acquisition, branding, marketing, operations, and planning to help you source candidates for challenging roles.

In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.

This semester students working in small groups will apply their knowledge in digital marketing strategy to help your organization seize a marketing opportunity, develop a strategic digital marketing plan, or solve a current digital marketing challenge. The students will consider marketing research, strategy, digital promotional tools and marketing best practices to create a plan, report and presentation.

This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc.This course is designed to present the fundamental concepts and theories in Data Analytics and promote the application to the workplace and professional practice. Students begin with an exploration of MongoDB which is a document database with scalability and flexibility for queries and indexing, and progress to the ELK stack – a technology stack used for logging with different components, such as Elasticsearch, Logstash, and Kibana.Course activities will include instructor presentations, required readings and experiential learning activities (i.e. case studies, group discussions, projects, etc.).

This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc.The course will introduce predictive modeling techniques as well as related statistical and visualization tools for data mining. The course will cover common machine learning techniques that are focused on predictive outcomes. Students will learn how to evaluate the performance of the prediction models and how to improve them through time.

This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc.This course explores the importance of managing data as an enterprise asset and the processes and components required in terms of the acquisition, storage, sharing, validation and accessibility of data for addressing business problems. An examination of Database Management Systems, database architectures (structured and non-structured) the differences between OLTP (Online transaction processing) OLAP (online analytical processing) as well as the administrative processes (Data Governance) that guide the data lifecycle will be a focus.

This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc.This course offers an introduction to data science and machine learning paving the way for students to learn data analytics principles. In particular, this course begins with a brief history of data analytics and data science, followed by regression analysis, regression and classification trees, and ends with introductions to K-means clustering, principal component analysis (PCA). Each lecture has associated with it a practical lab session in which students will put "theory into practice" offering students a hands-on approach to learning the material.

This course is part of the Data Analytics certificate program. Students in the programare adult learners with a post-secondary degree/diploma in computer science,engineering, business, etc.This course provides a foundation of exploring data through computing and statisticalanalysis. Focus is placed on the structure and applications of probability, statistics,computer simulation, and data analysis for students exploring the field of data science.This course builds upon introductory statistics courses and is designed for students withexperience/study in programming, calculus, and algebra. Programming in R will be usedthroughout the course.

This course is part of the Data Analytics certificate program. Students in the programare adult learners with a post-secondary degree/diploma in computer science,engineering, business, etc.The students learn how to perform exploration of data in order to discover meaningfulinformation to solve problems, and will allow for the application of analytics life cycle inthe context of planning to solve a business problem. Emphasis is placed on framing theproblem, proposing an analytics solution, communicating with stakeholders, andestablishing an analytics-focused project plan. Common data visualization tools andtechniques are explored and used as students learn best practices for the presentationand communication of analytical solutions and insights.