SEO Clean Up Phase 2

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization and clean up the back end of our website. Research keywords to determine the most relevant terms that our customers search for. Research Search Engine Optimization requirements for us to rank on the first page of Google. Clean up the back end of our WordPress website by using information from a previous audit

Revamp an Existing Website Using Wordpress

Revamp an Existing Website Using Wordpress https://www.fertilecalgary.com/ We have revamped this website twice, most recently was 2 years ago however I feel it is overcrowded with content and the theme is buggy and owned by the previous web designer so I do not have access to needed enhancements. The site needs to be visually updated to our target market which are 25-40 year old, mostly women, looking for fertility, prenatal and postnatal healthcare. The site itself is SEO friendly and ranks very high using key-word searches. I would appreciate having a prototype created and built with all SEO elements involved, that would be a visual update to a site that may have worked well 5 years ago but is not very visually appealing today.

Market Research-Focus Group Study

We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Target market research Develop survey tools and analytics data Plan and execute for 2 focus groups Determine what our clients want for additional therapy types that we are not providing Determine what our clients want and that we are already providing Competitive landscape Strategic positioning of our brand

Diversity & Inclusion Training Course Development

We want to be known as an organization that values and embraces "all are welcome here" and has diversity and inclusion as a cornerstone of our training. To assist us in this goal, we would like to collaborate with students to design trainings. The high-level training design should be based on our provided objectives and include templates, processes, strategy, and implementation guidelines. We have an idea of areas where training could be implemented, but we would also appreciate insight on recommended training and development areas. Areas of particular interest to us include: New employee training Leadership development Diversity training Mentorship programming