Digital Marketing Strategy Development for Computing For Humanity

Computing For Humanity is seeking to enhance its online presence and engagement through a comprehensive digital marketing strategy. The project aims to optimize the company's website for search engines (SEO), develop engaging and informative content for our website and social media, develop, and set up a monthly newsletter to keep stakeholders informed and engaged. The goal is to increase website traffic, improve search engine rankings, and foster a stronger connection with the audience through regular newsletters. This project will allow learners to apply their knowledge of digital marketing, SEO techniques, and digital promotion in a real-world context. Key tasks include: - Conduct an SEO audit of the current website and implement improvements. - Guide to creating a digital campaign with high impact, covering Google Ads and easily applicable to other social media channels. - Provide ad suggestions based on keywords/target audience settings. Note: If required, a Non-Disclosure Agreement (NDA) can be signed between the organization and students.