Sales Strategic Plan and Market Entry Strategy
Nature’s Zeal is a Social Enterprise, Ontario’s Wellness Centre improving Women’s sleep and wellbeing, and also supporting corporations developing their employee engagements through creating a mindful and healthy lifestyle. Our practices are based on extensive research, practice and results. The results have included significant improvements in sleep quality, weight loss, increased energy levels, higher productivity, overall immunity and well-being - both mental and physical. Nature's Zeal aims to expand its market presence and increase revenue. The project involves developing a comprehensive Sales Strategic Plan that identifies new revenue opportunities and practical steps for implementation. Additionally, the project will include creating a market entry strategy tailored to specific market segments identified through research. The goal is to provide actionable insights and strategies that align with Nature's Zeal Inc.'s mission and values, ensuring sustainable growth and market penetration. The project will require a thorough analysis of current market trends, competitive landscape, and consumer behavior to formulate effective strategies. Key tasks include: - Conducting market research to identify potential segments and revenue opportunities. - Analyzing competitors and industry trends. - Developing a step-by-step sales strategy. - Creating a tailored market entry plan for identified segments.
Revenue Growth and Market Expansion Strategy for Nature's Zeal
Nature’s Zeal is a Social Enterprise, Ontario’s Wellness Centre improving Women’s sleep and wellbeing. Our practices are based on extensive research, practice and results. The results have included significant improvements in sleep quality, weight loss, increased energy levels, overall immunity and well-being - both mental and physical. Nature's Zeal is looking to scale up its operations and increase revenue by exploring new growth strategies and market segments. The project involves analyzing the company's existing revenue streams to identify potential areas for growth. Additionally, the project will require an investigation into potential new markets or customer segments that Nature's Zeal can target. The goal is to develop a strategic plan that outlines new revenue opportunities and practical steps for implementation, as well as a comprehensive market entry strategy tailored to the identified segments. This project will allow learners to apply their classroom knowledge in business strategy, market analysis, and revenue growth techniques to a real-world scenario.
Marketing Strategy and Social Media Tactics for Nature's Zeal
The main goal for this project To create a comprehensive marketing strategy and social media tactics for Nature's Zeal to increase conversion for their products and services. This will involve several different steps for the students, including: - Conducting market research to understand the target audience and their preferences. - Developing a content marketing plan to promote Nature's Zeal's products and services. - Creating a social media strategy for Instagram and YouTube to increase brand visibility and engagement. - Implementing specific tactics such as marketing campaigns to improve conversion rates for the company's offerings. - Analyzing the effectiveness of the marketing and social media efforts and making adjustments as needed. Background: We have conducted 6 detailed research studies with 31 Health Care Professionals ranging on the topics below. The intent of the social media tactics could be to use the information provided on the extensive research and the available programs and practices of Nature’s Zeal to put into place a specific and tactical plan that can be deployed to improve conversion rates “How can weight management affect women’s sleeping patterns” “Circadian Rhythm disruptions in women caused by sleep deprivation; contributions and remedial measures initiated by Natures’ Zeal” “Benefits of preventative health initiatives that influence women’s sleeping patterns, in reducing overall expenditures while improving quality of life “ “How does cooking clay pot and replacing breakfast with a detox drink (coconut water, vegetable juice or winter melon juice) followed by a water rich fruit and bowl of soaked nuts, help in improving Women’s sleep? “the effects of flexibility, strength training, toning, and resilience exercises on women's sleep quality.” “Empowering Women Through Mindfulness: Benefits and Activities
Nature's Zeal Shopify Website Optimization
The main objective of this project is to engage students in the development and enhancement of Nature's Zeal's Shopify-based website. Students would help Nature's Zeal to redesign the Shopify website, and improve its aesthetic appeal, functionality, and overall user experience. This will involve applying principles learned in web design and e-commerce courses to create a more engaging and efficient online shopping experience. Nature’s Zeal is a Social Enterprise, Ontario's wellness centre improving Women’s sleep and wellbeing. Our practices are based on extensive research, practice and results. The results have included significant improvements in sleep quality, weight loss, increased energy levels, overall immunity and well-being - both mental and physical. We aim to enhance Nature's Zeal's online presence and increase its conversion rate through a well-designed Shopify website. The current website lacks the necessary design elements and user experience optimizations to effectively convert visitors into customers. This collaboration will provide students with hands-on experience in web development and e-commerce, while also helping Nature's Zeal create a more engaging and effective online presence. The project will focus on key areas such as homepage layout, product pages, navigation, and checkout process to ensure a seamless and enjoyable user journey.
Warm-Up Dance Step Videos
The main goal for the project is to create 4 to 8 engaging, fun, and effective 5 minute or less warm-up dance step videos to prepare participants for Nature's Zeal live exercise classes. We are looking to revise our current selection of videos and the candidates should be a dancer themselves as they would be creating this fun video with themselves or their friends. When people join our live online exercise classes we start off with a 5 minute video, a segment of this video is informative on dietary and nutrition information while another segment of this video is fun to get people moving while teaching them some basic dance steps of various different dance styles. Let's have some fun with this dance project! Nature’s Zeal is a Social Enterprise, Ontario’s premier online hub improving Women’s sleep and wellbeing. Our practices are based on extensive research, practice and results. The results have included significant improvements in sleep quality, weight loss, increased energy levels, overall immunity and well-being - both mental and physical. Background: We do live online exercises every week day, which are focused on Flexibility, Toning, Resilience and Strength. For each type of exercise, we play one particular warm-up video for 5 minutes, prior to starting the exercises. In each video we have music, particular dance movements and warm up exercises to prepare the participants for the main exercise session. The current videos we have include bollywood dancing, salsa, and african drumming among others. We are planning to take these videos to a higher level by having someone professional in dance and choreography to help us to create these 4 to 8 new videos with various dance styles. Our experts will discuss with you which style goes well with which type of exercise warmup.
30 Instagram Reels to transform women's sleep & health
Project goal: Design 30 awe inspiring and engaging Instagram Reels that are fun and peak the curiosity for people to engage in their own well-being, specifically to improve Women's sleep and health using natural ways. Desired impact of the reels: Once approved and posted by Nature's Zeal, the desired impact of these content rich reels is to: Create awareness, Increase audience engagement, Inspire people to take positive action to improve their sleep and health, Drive conversions for Nature's Zeal products and services. About the organization: Nature’s Zeal is a Social Enterprise, Ontario’s premier online hub improving Women’s sleep and wellbeing. Our practices are based on extensive research, practice and results. The results have included significant improvements in sleep quality, weight loss, increased energy levels, overall immunity and well-being - both mental and physical. We currently have limited social media presence on Instagram ( https://Instagram.com/Natures.Zeal ) and YouTube ( https://Youtube.com/@Natures-Zeal ) Background: We have conducted 6 detailed research studies with 31 Health Care Professionals ranging on the topics below. The intent of the 30 Instagram Reels would be to use the information provided on the extensive research and the available programs and practices of Nature’s Zeal to design the 30 Instagram Reels. “How can weight management affect women’s sleeping patterns” “Circadian Rhythm disruptions in women caused by sleep deprivation; contributions and remedial measures initiated by Natures’ Zeal” “Benefits of preventative health initiatives that influence women’s sleeping patterns, in reducing overall expenditures while improving quality of life “ “How does cooking clay pot and replacing breakfast with a detox drink (coconut water, vegetable juice or winter melon juice) followed by a water rich fruit and bowl of soaked nuts, help in improving Women’s sleep? “the effects of flexibility, strength training, toning, and resilience exercises on women's sleep quality.” “Empowering Women Through Mindfulness: Benefits and Activities Nature's Zeal has a brand template and will be provided to the candidates. By leveraging the latest trends and best practices in Instagram marketing and content creation, the selected candidate(s) will play a pivotal role in shaping Nature's Zeal's online brand identity and storytelling.
Social Media Strategy & Tactics for Increased Conversion
The primary objective of this project is to create Social Media strategy and tactics including specific content marketing to increase conversion for Nature’s Zeal’s products and services. Nature’s Zeal is a Social Enterprise, Ontario’s premier online hub improving Women’s sleep and wellbeing. Our practices are based on extensive research, practice and results. The results have included significant improvements in sleep quality, weight loss, increased energy levels, overall immunity and well-being - both mental and physical. We currently have limited social media presence on Instagram ( https://Instagram.com/Natures.Zeal ) and YouTube ( https://Youtube.com/@Natures-Zeal ) Background: We have conducted 6 detailed research studies with 31 Health Care Professionals ranging on the topics below. The intent of the social media strategy would be to use the information provided on the extensive research and the available programs and practices of Nature’s Zeal to put into place a specific and tactical plan that can be deployed to improve conversion rates “How can weight management affect women’s sleeping patterns” “Circadian Rhythm disruptions in women caused by sleep deprivation; contributions and remedial measures initiated by Natures’ Zeal” “Benefits of preventative health initiatives that influence women’s sleeping patterns, in reducing overall expenditures while improving quality of life “ “How does cooking clay pot and replacing breakfast with a detox drink (coconut water, vegetable juice or winter melon juice) followed by a water rich fruit and bowl of soaked nuts, help in improving Women’s sleep? “the effects of flexibility, strength training, toning, and resilience exercises on women's sleep quality.” “Empowering Women Through Mindfulness: Benefits and Activities
Nature's Zeal App Design Project
The main goal for the project is to design a user-friendly template for an app that will help Nature's Zeal members track their daily eating, exercise, and mindfulness habits, set goals, track new habits, view clay pot cooking recipes and receive notifications about upcoming programs. This will involve several different steps for the students, including: - Researching the needs and preferences of Nature's Zeal members - Designing a user interface that is easy to navigate and visually appealing - Developing features for tracking daily habits, setting goals, and receiving program notifications - Testing the app for usability and making improvements based on feedback - Creating a subscription/sign-up system for the upcoming programs
Grants Application Project
Nature's Zeal is a social enterprise helping people in a practical way to have a healthier lifestyle and tangibly improve their health and well-being. The main goal for the project is to find and apply for available grants and funding opportunities that will help grow Nature's Zeal to be able to reach more people. This involves: Discussions with the Executive Partners of Nature's Zeal on the current gaps Finding and completing suitable grant applications or funding opportunities Gathering necessary information and documentation to draft applications Drafting applications to submit before their due dates, so they can be reviewed and submitted accordingly in time.