Octaza Marketing - Brand Identity and Graphic Design
PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Octaza Marketing is a start-up marketing and business development firm. Its founder, Marie-Elyse Forget is also a lecturer in university. Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more! HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 3 (2 students in marketing, 1 student graphic and infographic design) TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 40 KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: We believe this project will require: Research to define our unique brand position and create consistent promotional messaging Put together a branding guide, brand book including the company's mission, values and examples of messages they could be sending. Improve current logo and pictogram that highlights brand awareness and brand positioning Create visual branding elements to be used in material (patterns, footer, header, etc.) Improve look of website (Wixx) Create a template for proposals and paperwork IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. Creative Passionate about learning and marketing FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: December 2021 PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Marie-Elyse Forget LANGUE - LANGUAGE : EN or FR or Bilingual
Octaza Marketing - Business Development initiative
PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Octaza Marketing is a start-up marketing and business development firm. Its founder, Marie-Elyse Forget is also a lecturer in university and would like to put together an asynchronous online training for entrepreneurs and small businesses. We are looking for a group of students to work on a business development initiative to push summer trainings. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 3 (1 student in content creation, 1 student in writing, 1 student in digital marketing) TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 50 KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Prepare a list of 100 potential clients with names and mailing address. Implement it in a template that will make it easy to print labels Prepare 3 marketing tools (sales trainings flyer, marketing trainings flyer and a capoeira/dda training appendix) Prepare a sales letter and proposal Prepare 8 blog posts and 8 social media posts associated with this initiative IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. Creative Passionate about learning and marketing FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: February 2022 PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Marie-Elyse Forget LANGUE - LANGUAGE : EN or FR or Bilingual
Octaza Marketing - SEO and Social Media Strategy
ABOUT COMPANY Perspective shifter and misconception dispeller, Octaza Marketing is a consulting firm in marketing strategy, business development and customer experience. Our mission is to surprise you with a marketing strategy that not only maximizes your performance, but that will be adapted to your purpose, your context and your market. PROJECT DESCRIPTION: Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share KEY PROJECT ACTIVITIES: Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Wixx, Facebook and LinkedIn. FINAL DELIVERABLES We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve: Optimal SEO Engaging content for a few months This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 2 (1 student in digital marketing, 1 student general marketing) TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 50 FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: February 2022 PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Marie-Elyse Forget LANGUE - LANGUAGE : EN or FR or Bilingual